An exploration of the aesthetics of cuteness

The answer to why dogs and tiny horses can be used in therapy for PTSD and why cats rule the internet lays squarely in the pulling power of cuteness. But why do we find things cute and what are the commonly shared criteria for cuteness all over the world? According to psychologist Dr. Sandra Pimentel,…

Phantasmagorical Paper Recipes to Fuel your Belly

Phantasmagorical Paper Recipes to Fuel your Belly and Brain

As you probably have realised from previous posts about the automated paper town called Paperholme, I'm obsessed with paper art. And here is yet another fragile and whimsical creation that I've fallen in love with. Paper is a medium that can trump rocks but not scissors, and in these stop motion animations you will discover…

Your Life on Earth an Interactive Infographic by the BBC

A Personalised Interactive Infographic About Your Life from the BBC

It's no secret that I adore infographics. Even better are infographics or interactive media that has a personal angle. This enables the user to better relate to and absorb the information in a meaningful way. This interactive infographic from the BBC certainly does add a new dimension to the data. It's a clever combination of…

What The Heck is Electronic Mail? Asks Ad From 1977

What The Heck is Electronic Mail? Asks Ad From 1977

Global technology company Honeywell is still alive and kicking in 2015 but in 1977 the idea of electronic mail was certainly novel and almost unfathomable. It's so fascinating to see how previous decades, what's unimaginable in our daily lives becomes commonplace. And everyday objects that were commonplace fade to black and become pieces of quaint…

The Strangely Hypnotic World of Norwegian Slow TV

The Hypnotic, Droll and Funny World of Norwegian Slow TV

Thomas Hellum of production company NRK in Norway has created new form of documentary that pushes the boundaries of what is and what isn't entertainment. This means filming quirky drawn out events such as real-time, live journeys in ferries and trains; along with knitting and wood-chopping events. Sounds about as interesting as watching paint dry, right?…

Freelancing Part 1: How To Work Out If It's Right For You

Freelancing Part 1: How To Work Out If It’s Right For You

I have done my years of freelancing. After a long stint of more than 12 years, I am back to working for an organisation here in Auckland. Last year, I researched freelancing in the UK for an ad agency who wanted me (along with a designer) to create an infographic for a recruitment agency. Here…

Welcome to Ethical & Cruelty Free Products

Welcome to Ethical & Cruelty Free Products

In this new section of my blog, I will review high quality, ethical and cruelty free products that are not tested on animals. Also, I will try and review vegan cosmetics products and those produced from recycled or upcycled materials. I am talking about mostly cosmetics and skin care products, but also ethical fashion, shoes…

John Lewis Christmas Ads Are The Marmite of Advertising

John Lewis Christmas Ads are the Marmite of Advertising

Every year, British department store John Lewis releases a Christmas ad that puts all other schmaltzy Christmas ads to shame. Although these ads are like the Marmite of advertising. One portion of the audience will fall deeply in love with them and the other half 'won't be having any of that Christmas crap, thank you…

Free Storytelling Tool Demonstrates Game of Thrones Map

Geo-located map apps are fun to make and fun for the audience to engage with. These storytelling tools have huge potential when the story is map-based. StoryMap can implement multimedia, text and interactivity along with location relevance. StoryMapJS is the brainchild of Northerwestern Univeristy Knight Lab and is a digital storyteller's dream. To demonstrate it's…

Content Is Big Business, The Challenge Is Knowing Who Can Create It

Content Is Big Business, The Challenge Is Knowing Who Can Create It

A key take-away at this year's Digital Cream in Sydney was about content. It's the buzzword of the past few years in digital marketing circles. The hunger for content pervades every business and it outpaces agencies' ability to create it. Key Take-away: The Challenge of Sourcing Commercial Content In order to meet demand for content, many…

Five Wacky Content Writing and Ideation Tools That You Should Know About

You're rapidly running out of ideas for your blog and/or clients. Here are a couple of kooky fabulous ways to inject some juice back into your writing. Although bearing in mind that you may end up writing about strange and quirky factoids like I do! There's an art to thinking up new ideas for your…

Total Marketing Australia

On The Look Out For Digital Marketing Talent

Total Marketing Australia is looking for talented people to work with in the coming months, with a view to building long-term relationships. This work will largely be on an ad-hoc basis at first, then will increase as time goes on. We are a highly passionate, professional and collaborative team and all experts in our given fields.…

Design Elements for Print and Web: A Newbie's Guide Part 2

Design Elements for Print and Web: A Newbie’s Guide Part 2

In part one, we explored the differences between CMYK and RGB along with what resolution and pixels are. In part two, we will delve a little bit deeper into design elements and unravel what file types you should be using for print and for web design. We hope you are enjoying the series. Graphic File…

Design Elements for Print and Web: A Newbie's Guide Part 1

Design Elements for Print and Web: A Newbie’s Guide Part 1

Web Design and Print Design have historically become uncomfortable bed fellows. Although they jostle and seem at odds with one another, the two are inextricably connected. Master both of them and your business has the world as its proverbial oyster. So here are some juicy tid-bits to sink your teeth into. Join us as we…

Pitching Part 2: Five Components of An Irresistible Pitch

Pitching Part 2: Five Components of An Irresistible Pitch

Last week I looked at how to console yourself when a pitch gets rejected by an editor. This week, I present the salve and solution. There are five components of a good pitch that will turn rejections into successes. 1. The Hook 2. The Pitch 3. The Body 4. The Credentials 5. The Close The Hook…

The Origins of Flat Digital Design

Flat Digital Design: The Present and Future

When Ferdinand Magellan discovered through exploration that the world was spherical not flat in the middle ages, it was considered laughable at the time. Although (surprise, surprise) humans regularly circumnavigate the globe without falling off the edge into a dark abyss. So here's another idea, albeit a slightly less revolutionary one – that the digital…

The Origins of Flat Digital Design

The Origins of Flat Digital Design

Flat design has exploded in recent years, thanks to a range of prestigious early adopters that paved the way for the rest of the online stratosphere. In 2014 and beyond, there have been many big name brands that have become swept up in flat digital design. So where did this design trend come from? Is…

Pitching Part 1:How to Stop Bitching About Pitching

While the entire world may be living online now, there is still high esteem accorded to print publications. Even in the digital age, print magazines still carry some weight. However to get into the hallowed pages of a glossy magazine, (or for that matter an incredibly popular blog) you need to be prepared. If you have…

Four More Healthcare Marketing Tools to Revolutionise Your Healthcare Business

Four More Healthcare Marketing Tools to Revolutionise Your Healthcare Business

In the previous article, we focused on human computer interfaces and how these have changed the way man and machine coexist together. As well as content strategy and how expertly crafted content can provide your business with high impact visibility. And finally how the new relationship management means that your medical business can have unprecedented…