New Words of the Day: Shit-Ring & Bubble-Butt Bot-Net

Words of the Day: Shit-Ring & Bubble-Butt Bot-Net

Recently, while working away on a project, I discovered that the only way to actually grow followers on Instagram in any sort of meaningful scale above 300 or so is to either buy these followers from China or Russia, or to  enlist the help of an infamous Instagram Bot. These are regularly banned from Instagram for…

Welcome to Ethical & Cruelty Free Products

Welcome to Ethical & Cruelty Free Products

In this new section of my blog, I will review high quality, ethical and cruelty free products that are not tested on animals. Also, I will try and review vegan cosmetics products and those produced from recycled or upcycled materials. I am talking about mostly cosmetics and skin care products, but also ethical fashion, shoes…

Pitching Part 2: Five Components of An Irresistible Pitch

Pitching Part 2: Five Components of An Irresistible Pitch

Last week I looked at how to console yourself when a pitch gets rejected by an editor. This week, I present the salve and solution. There are five components of a good pitch that will turn rejections into successes. 1. The Hook 2. The Pitch 3. The Body 4. The Credentials 5. The Close The Hook…

The Origins of Flat Digital Design

Flat Digital Design: The Present and Future

When Ferdinand Magellan discovered through exploration that the world was spherical not flat in the middle ages, it was considered laughable at the time. Although (surprise, surprise) humans regularly circumnavigate the globe without falling off the edge into a dark abyss. So here's another idea, albeit a slightly less revolutionary one – that the digital…

The Origins of Flat Digital Design

The Origins of Flat Digital Design

Flat design has exploded in recent years, thanks to a range of prestigious early adopters that paved the way for the rest of the online stratosphere. In 2014 and beyond, there have been many big name brands that have become swept up in flat digital design. So where did this design trend come from? Is…

Four More Healthcare Marketing Tools to Revolutionise Your Healthcare Business

Four More Healthcare Marketing Tools to Revolutionise Your Healthcare Business

In the previous article, we focused on human computer interfaces and how these have changed the way man and machine coexist together. As well as content strategy and how expertly crafted content can provide your business with high impact visibility. And finally how the new relationship management means that your medical business can have unprecedented…

Six Ways To Sweat Your Content Marketing Assets

How do you make sure that your investment in copy pays dividends in the coming years, without further time and money spent? The answer lays in how you approach the content and whether or not it's flexible enough to do gymnastics for you. Ask yourself is it malleable, flexible and reusable? Here are some ways…

Australian Versus UK Versus US Content Marketing

  Australian Versus UK Versus US Content Marketing

Content marketing is booming! It was one of the big buzz words for 2012 and this has carried forth into 2014 and beyond. Although for all of the hullabaloo, is it really worth the effort? Is it actually working for Aussie businesses? And if not, then what can you do to vamp up your content…

Ten Marketing Hacks for Creating Dynamite E-newsletters

Ten Marketing Hacks for Creating Dynamite E-newsletters

Email marketing has long been overlooked or written off as a primary way of communicating with one's target audience. With the advent of incredibly thorough email sorting algorithms in gmail and other email clients, it has become increasingly harder for marketers to reach their audience through email. Although all is not lost. There are ways…

Release the Snails!

Bill Bailey Demands Release Of Land Snails in Polynesia

In a fascinating Guardian interactive entitled Seven Digital Sins, Comedian Bill Bailey muses on how the abundance of campaigns on social media causes us all to go into meltdown. As a consequence, we never become deeply involved in social causes and ideas that we are passionate about, beyond the paltry click-click of our keyboards. His…

Eight Principles of Emotive Graphic Design To Improve Your Website

Emotive graphic design and copywriting are a wonderful combination that grabs your attention and grabs in your chest, where you feel something. It's authentic and should be only type of graphic design that you ever attempt. When you reach an error 404 page and there's a cute picture and anwitty and irreverent one-liner that guides…

Twelve Ways That Some Websites Alienate Users

Twelve Ways That Some Websites Alienate Users

There are plenty of reasons why one website will achieve high click through rates (CTRs) and another will fail in getting much traffic at all. If you have in place an air-tight search marketing campaign and engaging copy, then the next step is to do a thorough assessment of your website and its usability, to…

Ten Lessons To Learn About Pinterest From Top Storytellers http://wp.me/p41CQf-7a

Ten Lessons To Learn About Pinterest From Top Storytellers

Pinterest is the third largest social media network in the world. It's where quirky, unusual or weird images flirt, cavort and eventually make babies. If you have images that convey a story in a spectacular or unique way – these images will do well on Pinterest. Here are ten tips for getting the most out…

Six Ways to Ramp Up Your Social Media Presence

Given that around 1.4 billion people are using social media as of 2012 (eMarketer), it no longer makes any sense for businesses to ignore the importance of social media. No matter what part of the social media journey you’re on, just starting out or a veteran – there’s always room for improvement. With that in…

Four Concerning Marketing Trends to Watch in 2014

Trend 1: A Lack of Direction From Ad Agencies According to online marketing gurus eConsultancy, there's a big yawning gap between a coordinated marketing efforts and results. A report recently issued by the Australian Cross Channel Marketing Report showed of 200 businesses surveyed, 57% felt that ad agencies lacked a clear online marketing strategy. According…