Every picture tells a story: Cutsey pancake van in Shinjuku

Every picture tells a story: Cutsey pancake van in Shinjuku

Cutesy pancake shop makes me want pancakes in Shinjuku Copyright © Content Catnip 2018 www.contentcatnip.com Like most things in Tokyo, I had only a vague notion of what the hell was going on here. It looks like a pancake van on cute steroids. Apparently to sell anything the best way to do it is to…

Lucy Sparrow's Fantastical Felt Mountain of Consumable Goods

Lucy Sparrow’s Fantastical Felt Mountain of Consumable Goods

Lucy Sparrow is a quirky felt artist who mass produces felt replicas of branded goods like grocery store items, fresh fruit and veg, daily papers. She loves to recreate well-known and loved foods from British households and then sell them in quaint corner stores where people can purchase these reasonably priced and bite size pieces…

The strange streetscapes in a Tokyo without ads

The strange streetscapes in a Tokyo without ads

Nicolas Damiens is a French Graphic Designer who has worked for the past eight years in agencies all over the world. This collection of gifs that he made highlights an unkowable world without ads. It's undoubtedly more peaceful and slightly unnerving, something is definitely missing from this picture. Source: Nicholas Damiens Source: Nicholas Damiens  …

A Lovely Bunch of Coconuts: Cheeky Fruit and Veg Boxes by Australian Farmers

A Lovely Bunch of Coconuts: Cheeky Fruit and Veg Boxes by Australian Farmers

A word of warning: fruit and vegetable packaging in Australia is bright, risque, cheeky and just plain weird. Some feature cheeky innuendo like the upturned erect bananas on Dicko's Bananas or a box of melons with a buxom 50's babe on the box. Others are verge on hallucinogenic, like Dimbulah's Srhoj Citrus featuring happy-faced citrus fruits…

Product Review: The Charity Pot (How to Gush About Lush)

Cruelty Free Product Review: The Charity Pot (How to Gush About Lush)

Let me start off by saying - this is not a sponsored post. This is me wanting to gush about Lush and their superb Charity Pot body lotion. As promised I am going to write about ethical, cruelty free products. This one really takes the cake. Compared to other vibrantly coloured and perfumed products in…

Welcome to Ethical & Cruelty Free Products

Cruelty Free Product Review: Trilogy Certified Organic Rosehip Oil

Trilogy's brand genesis essentially begun with the discovery by New Zealanders Catherine de Groot and Sarah Gibbs of the marvelous benefits of rosehip oil. In 2002, the two ladies launched the Trilogy brand based on the efficacy of rosehip oil as a natural and effective alternative to synthetic skincare ingredients. As their hero product, certified organic…

John Lewis Christmas Ads Are The Marmite of Advertising

John Lewis Christmas Ads are the Marmite of Advertising

Every year, British department store John Lewis releases a Christmas ad that puts all other schmaltzy Christmas ads to shame. Although these ads are like the Marmite of advertising. One portion of the audience will fall deeply in love with them and the other half 'won't be having any of that Christmas crap, thank you…

Content Is Big Business, The Challenge Is Knowing Who Can Create It

Content Is Big Business, The Challenge Is Knowing Who Can Create It

A key take-away at this year's Digital Cream in Sydney was about content. It's the buzzword of the past few years in digital marketing circles. The hunger for content pervades every business and it outpaces agencies' ability to create it. Key Take-away: The Challenge of Sourcing Commercial Content In order to meet demand for content, many…

The Origins of Flat Digital Design

Flat Digital Design: The Present and Future

When Ferdinand Magellan discovered through exploration that the world was spherical not flat in the middle ages, it was considered laughable at the time. Although (surprise, surprise) humans regularly circumnavigate the globe without falling off the edge into a dark abyss. So here's another idea, albeit a slightly less revolutionary one – that the digital…

Pitching Part 1:How to Stop Bitching About Pitching

While the entire world may be living online now, there is still high esteem accorded to print publications. Even in the digital age, print magazines still carry some weight. However to get into the hallowed pages of a glossy magazine, (or for that matter an incredibly popular blog) you need to be prepared. If you have…

Six Ways To Sweat Your Content Marketing Assets

How do you make sure that your investment in copy pays dividends in the coming years, without further time and money spent? The answer lays in how you approach the content and whether or not it's flexible enough to do gymnastics for you. Ask yourself is it malleable, flexible and reusable? Here are some ways…

Australian Versus UK Versus US Content Marketing

  Australian Versus UK Versus US Content Marketing

Content marketing is booming! It was one of the big buzz words for 2012 and this has carried forth into 2014 and beyond. Although for all of the hullabaloo, is it really worth the effort? Is it actually working for Aussie businesses? And if not, then what can you do to vamp up your content…

Ten Marketing Hacks for Creating Dynamite E-newsletters

Ten Marketing Hacks for Creating Dynamite E-newsletters

Email marketing has long been overlooked or written off as a primary way of communicating with one's target audience. With the advent of incredibly thorough email sorting algorithms in gmail and other email clients, it has become increasingly harder for marketers to reach their audience through email. Although all is not lost. There are ways…

Four Great Immersive Story-telling Tools For Writers and Designers

Four Great Immersive Storytelling Tools For Writers and Designers

Sharing stories is a ritual as old as time itself. Now immersive storytelling is set to radically change how we produce and consume stories, with the addition of images, video, audio in clever new ways. 2014 will usher in a brave new world of storytelling for those offering copywriting services or any other creative field. The technology…