A Lovely Bunch of Coconuts: Cheeky Fruit and Veg Boxes by Australian Farmers

A Lovely Bunch of Coconuts: Cheeky Fruit and Veg Boxes by Australian Farmers

A word of warning: fruit and vegetable packaging in Australia is bright, risque, cheeky and just plain weird. Some feature cheeky innuendo like the upturned erect bananas on Dicko’s Bananas or a box of melons with a buxom 50’s babe … Continue reading A Lovely Bunch of Coconuts: Cheeky Fruit and Veg Boxes by Australian Farmers

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Cruelty Free Product Review: Trilogy Certified Organic Rosehip Oil

Trilogy’s brand genesis essentially begun with the discovery by New Zealanders Catherine de Groot and Sarah Gibbs of the marvelous benefits of rosehip oil. In 2002, the two ladies launched the Trilogy brand based on the efficacy of rosehip oil … Continue reading Cruelty Free Product Review: Trilogy Certified Organic Rosehip Oil

Content Is Big Business, The Challenge Is Knowing Who Can Create It

Content Is Big Business, The Challenge Is Knowing Who Can Create It

A key take-away at this year’s Digital Cream in Sydney was about content. It’s the buzzword of the past few years in digital marketing circles. The hunger for content pervades every business and it outpaces agencies’ ability to create it. Key … Continue reading Content Is Big Business, The Challenge Is Knowing Who Can Create It

Six Ways To Sweat Your Content Marketing Assets

How do you make sure that your investment in copy pays dividends in the coming years, without further time and money spent? The answer lays in how you approach the content and whether or not it’s flexible enough to do gymnastics for you. Ask yourself is it malleable, flexible and reusable? Here are some ways to construct your copy, so that it will outlive you like a Galapagos turtle. 1. Write Evergreen Pieces Instead of writing news items that have short term value, write about content that will always be in bloom, and always relevant. That’s what I mean by … Continue reading Six Ways To Sweat Your Content Marketing Assets