One leading theory by Daniel Berlyne is that our liking of things such as music follows an inverted U shaped graph, based on the factor of complexity. We prefer and like things less the more simple or complex they are. The sweet spot for most people is somewhere in the middle.
You May Also Like by Tom Vanderbilt
Read the review: You May Also Like by Tom Vanderbilt
Ever wondered why you like some things and dislike others? The answers may surprise you. ‘You May Also Like’ is a bubbly, effervescent, fun, erudite and informative book that I managed to breeze through in only one evening. It was so incredible that I bookmarked almost every second or third page. It’s just one of those books. Each page gives you an AHA moment of recognition (as Oprah would say). It turns out that our unique pastimes, preferences and peccadilloes are not as specific to you as an individual as you may have thought!
Content Catnip 