Here are the classical rules of rhetoric, illustrated and made simple. Based on Mark Forsyth's Elements of Eloquence. I hope that you enjoy them and that this handy cheat sheet helps you to improve your writing.
Tag: selling skills
Welcome to Big Biba: A Legendary Department Store in London’s Swinging 60’s
Big Biba was an outrageous cornucopia of weird fashion on the London high street in the 60's. Before H&M, Topshop or Harvey Nichols there was Biba. Invented by IT girl of the time, Polish-born Barbara Hulanicki, Biba started out as a mail order store that sold one dress available in one size. Very rapidly it…
Continue reading ➞ Welcome to Big Biba: A Legendary Department Store in London’s Swinging 60’s
Lucy Sparrow’s Fantastical Felt Mountain of Consumable Goods
Lucy Sparrow is a quirky felt artist who mass produces felt replicas of branded goods like grocery store items, fresh fruit and veg, daily papers. She loves to recreate well-known and loved foods from British households and then sell them in quaint corner stores where people can purchase these reasonably priced and bite size pieces…
Continue reading ➞ Lucy Sparrow’s Fantastical Felt Mountain of Consumable Goods
A Delightful Brain Tonic from Coca-Cola
Oh right so that's why people drink it! 😉
Wine Tasting for Beginners
There are several important things novice wine tasters should know. The wine tasting process doesn't need to be fussy or complicated, but rather just some simple guidance for all wine lovers to indulge their enjoyment in a deeper way. The first step is observing the wine. Tip the glass to a 45 degree angle and…
A Lovely Bunch of Coconuts: Cheeky Fruit and Veg Boxes by Australian Farmers
A word of warning: fruit and vegetable packaging in Australia is bright, risque, cheeky and just plain weird. Some feature cheeky innuendo like the upturned erect bananas on Dicko's Bananas or a box of melons with a buxom 50's babe on the box. Others are verge on hallucinogenic, like Dimbulah's Srhoj Citrus featuring happy-faced citrus fruits…
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Creatures of the forest on ETSY: I dare you to leave your bankcard alone!
ETSY is the best place to buy handmade and ethical gifts that are made with love. I have bought many things in the past from here and they always go down a treat with recipients. Here are some inspired by woodland animals. Plush Fox Pillow by Laura Frisk Cute as a button and pretty cheap, there…
Continue reading ➞ Creatures of the forest on ETSY: I dare you to leave your bankcard alone!
Pitching Part 2: Five Components of An Irresistible Pitch
Last week I looked at how to console yourself when a pitch gets rejected by an editor. This week, I present the salve and solution. There are five components of a good pitch that will turn rejections into successes. 1. The Hook 2. The Pitch 3. The Body 4. The Credentials 5. The Close The Hook…
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Healthcare Marketing Tools to Revolutionise Your Healthcare Business
Technology is rapidly accelerating and changing beyond all recognition every few years. So the healthcare industry mustn't only keep up, it must be at the forefront of these changes. Doctors and medical practitioners everywhere would do well to stay on the pulse of these changes. So here's everything you need to know about technology for…
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Eight Principles of Emotive Graphic Design To Improve Your Website
Emotive graphic design and copywriting are a wonderful combination that grabs your attention and grabs in your chest, where you feel something. It's authentic and should be only type of graphic design that you ever attempt. When you reach an error 404 page and there's a cute picture and anwitty and irreverent one-liner that guides…
Continue reading ➞ Eight Principles of Emotive Graphic Design To Improve Your Website