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Here are the classical rules of rhetoric, illustrated and made simple. Based on Mark Forsyth's Elements of Eloquence. I hope that you enjoy them and that this handy cheat sheet helps you to improve your writing.
Big Biba was an outrageous cornucopia of weird fashion on the London high street in the 60's. Before H&M, Topshop or Harvey Nichols there was Biba. Invented by IT girl of the time, Polish-born Barbara Hulanicki, Biba started out as a mail order store that sold one dress available in one size. Very rapidly it…
Continue reading ➞ Welcome to Big Biba: A Legendary Department Store in London’s Swinging 60’s
Lucy Sparrow is a quirky felt artist who mass produces felt replicas of branded goods like grocery store items, fresh fruit and veg, daily papers. She loves to recreate well-known and loved foods from British households and then sell them in quaint corner stores where people can purchase these reasonably priced and bite size pieces…
Continue reading ➞ Lucy Sparrow’s Fantastical Felt Mountain of Consumable Goods
Oh right so that's why people drink it! 😉Â
There are several important things novice wine tasters should know. The wine tasting process doesn't need to be fussy or complicated, but rather just some simple guidance for all wine lovers to indulge their enjoyment in a deeper way. The first step is observing the wine. Tip the glass to a 45 degree angle and…
A word of warning: fruit and vegetable packaging in Australia is bright, risque, cheeky and just plain weird. Some feature cheeky innuendo like the upturned erect bananas on Dicko's Bananas or a box of melons with a buxom 50's babe on the box. Others are verge on hallucinogenic, like Dimbulah's Srhoj Citrus featuring happy-faced citrus fruits…
Continue reading ➞ A Lovely Bunch of Coconuts: Cheeky Fruit and Veg Boxes by Australian Farmers
ETSY is the best place to buy handmade and ethical gifts that are made with love. I have bought many things in the past from here and they always go down a treat with recipients. Here are some inspired by woodland animals. Plush Fox Pillow by Laura Frisk Cute as a button and pretty cheap, there…
Continue reading ➞ Creatures of the forest on ETSY: I dare you to leave your bankcard alone!
Every year, British department store John Lewis releases a Christmas ad that puts all other schmaltzy Christmas ads to shame. Although these ads are like the Marmite of advertising. One portion of the audience will fall deeply in love with them and the other half 'won't be having any of that Christmas crap, thank you…
Continue reading ➞ John Lewis Christmas Ads are the Marmite of Advertising
A key take-away at this year's Digital Cream in Sydney was about content. It's the buzzword of the past few years in digital marketing circles. The hunger for content pervades every business and it outpaces agencies' ability to create it. Key Take-away: The Challenge of Sourcing Commercial Content In order to meet demand for content, many…
Continue reading ➞ Content Is Big Business, The Challenge Is Knowing Who Can Create It
Last week IÂ looked at how to console yourself when a pitch gets rejected by an editor. This week, I present the salve and solution. There are five components of a good pitch that will turn rejections into successes. 1. The Hook 2. The Pitch 3. The Body 4. The Credentials 5. The Close The Hook…
Continue reading ➞ Pitching Part 2: Five Components of An Irresistible Pitch
While the entire world may be living online now, there is still high esteem accorded to print publications. Even in the digital age, print magazines still carry some weight. However to get into the hallowed pages of a glossy magazine, (or for that matter an incredibly popular blog)Â you need to be prepared. If you have…
Continue reading ➞ Pitching Part 1:How to Stop Bitching About Pitching
Technology is rapidly accelerating and changing beyond all recognition every few years. So the healthcare industry mustn't only keep up, it must be at the forefront of these changes. Doctors and medical practitioners everywhere would do well to stay on the pulse of these changes. So here's everything you need to know about technology for…
Continue reading ➞ Healthcare Marketing Tools to Revolutionise Your Healthcare Business
Email marketing has long been overlooked or written off as a primary way of communicating with one's target audience. With the advent of incredibly thorough email sorting algorithms in gmail and other email clients, it has become increasingly harder for marketers to reach their audience through email. Although all is not lost. There are ways…
Continue reading ➞ Ten Marketing Hacks for Creating Dynamite E-newsletters
Emotive graphic design and copywriting are a wonderful combination that grabs your attention and grabs in your chest, where you feel something. It's authentic and should be only type of graphic design that you ever attempt. When you reach an error 404 page and there's a cute picture and anwitty and irreverent one-liner that guides…
Continue reading ➞ Eight Principles of Emotive Graphic Design To Improve Your Website
There are plenty of reasons why one website will achieve high click through rates (CTRs) and another will fail in getting much traffic at all. If you have in place an air-tight search marketing campaign and engaging copy, then the next step is to do a thorough assessment of your website and its usability, to…
Continue reading ➞ Twelve Ways That Some Websites Alienate Users
Sales skills aren't just the domain of the salespeople. They help everyone to get ahead in life. Â Whether you're selling the benefits of your perspective to a child, a colleague or your partner it's just another valuable feather in the cap. I'm not meaning manipulation, control or any of the other negative connotations of selling.…
