Here are the classical rules of rhetoric, illustrated and made simple. Based on Mark Forsyth’s Elements of Eloquence. I hope that you enjoy them and that this handy cheat sheet helps you to improve your writing.
Tag Archives: commercial writing
Finding the flow with writing and polishing a raw piece of meat into a powerful monster
I recently began a course with one of the most famed writers in the world teaching creative writing. I already know things, having studied creative writing years ago, however at the time I had zero confidence in my abilities. So I languished for a while in a corpo doing finance admin after my degree –Continue reading “Finding the flow with writing and polishing a raw piece of meat into a powerful monster”
Find the thing that you lose yourself in…and do that for the rest of your life
After much pussy-footing around and oscillating around the place like a pinball, trying just about every aspect of marketing and comms in the commercial world I realised finally what I knew all along….that I need to just simply do what I lose myself in deeply and conclusively. By that I mean I can simply dissapearContinue reading “Find the thing that you lose yourself in…and do that for the rest of your life”