Book Review – Word to the Wise by Mark Broatch

Book Review – Word to the Wise by Mark Broatch

Although I am an experienced writer, sometimes I get it wrong, either through laziness, tiredness or ignorance. The first two are under my control which is why I tend to circle back the day after I write, to re-edit professional work before I send it out. I’m the first to admit that I make mistakes.…

Finding the flow with writing and polishing a raw piece of meat into a powerful monster

Finding the flow with writing and polishing a raw piece of meat into a powerful monster

I recently began a course with one of the most famed writers in the world teaching creative writing. I already know things, having studied creative writing years ago, however at the time I had zero confidence in my abilities. So I languished for a while in a corpo doing finance admin after my degree -…

Tracey Emin. About Neon Art and Loneliness http://wp.me/p41CQf-aU

Twenty Two of the Most Dirty Sounding Non-dirty Words in the English Language

Although akin to smutty words, this collection of innocent-until-proven-otherwise words come from a forum post on Reddit. I hope you enjoy them and can contribute your own slightly smutty sounding words to the list. If you find your skin crawling a little bit then refrain from using them or at least think of this silly…

Seven Curiously Contrarian Words in the English Language

Some words in English inexplicably have a defined meaning and then also mean the exact opposite of that meaning. These are known as contronyms or Janus words - the latter derived from the Roman god of beginnings and endings, often depicted with two faces looking in opposite directions). 1.Sanction To give official permission or approval…

Free Storytelling Tool Demonstrates Game of Thrones Map

Geo-located map apps are fun to make and fun for the audience to engage with. These storytelling tools have huge potential when the story is map-based. StoryMap can implement multimedia, text and interactivity along with location relevance. StoryMapJS is the brainchild of Northerwestern Univeristy Knight Lab and is a digital storyteller's dream. To demonstrate it's…

Content Is Big Business, The Challenge Is Knowing Who Can Create It

Content Is Big Business, The Challenge Is Knowing Who Can Create It

A key take-away at this year's Digital Cream in Sydney was about content. It's the buzzword of the past few years in digital marketing circles. The hunger for content pervades every business and it outpaces agencies' ability to create it. Key Take-away: The Challenge of Sourcing Commercial Content In order to meet demand for content, many…

Pitching Part 2: Five Components of An Irresistible Pitch

Pitching Part 2: Five Components of An Irresistible Pitch

Last week I looked at how to console yourself when a pitch gets rejected by an editor. This week, I present the salve and solution. There are five components of a good pitch that will turn rejections into successes. 1. The Hook 2. The Pitch 3. The Body 4. The Credentials 5. The Close The Hook…

Pitching Part 1:How to Stop Bitching About Pitching

While the entire world may be living online now, there is still high esteem accorded to print publications. Even in the digital age, print magazines still carry some weight. However to get into the hallowed pages of a glossy magazine, (or for that matter an incredibly popular blog) you need to be prepared. If you have…

Six Ways To Sweat Your Content Marketing Assets

How do you make sure that your investment in copy pays dividends in the coming years, without further time and money spent? The answer lays in how you approach the content and whether or not it's flexible enough to do gymnastics for you. Ask yourself is it malleable, flexible and reusable? Here are some ways…

Healthcare Marketing Tools to Revolutionise Your Healthcare Business

Technology is rapidly accelerating and changing beyond all recognition every few years. So the healthcare industry mustn't only keep up, it must be at the forefront of these changes. Doctors and medical practitioners everywhere would do well to stay on the pulse of these changes. So here's everything you need to know about technology for…

Australian Versus UK Versus US Content Marketing

  Australian Versus UK Versus US Content Marketing

Content marketing is booming! It was one of the big buzz words for 2012 and this has carried forth into 2014 and beyond. Although for all of the hullabaloo, is it really worth the effort? Is it actually working for Aussie businesses? And if not, then what can you do to vamp up your content…

Ten Marketing Hacks for Creating Dynamite E-newsletters

Ten Marketing Hacks for Creating Dynamite E-newsletters

Email marketing has long been overlooked or written off as a primary way of communicating with one's target audience. With the advent of incredibly thorough email sorting algorithms in gmail and other email clients, it has become increasingly harder for marketers to reach their audience through email. Although all is not lost. There are ways…

Twelve Ways That Some Websites Alienate Users

Twelve Ways That Some Websites Alienate Users

There are plenty of reasons why one website will achieve high click through rates (CTRs) and another will fail in getting much traffic at all. If you have in place an air-tight search marketing campaign and engaging copy, then the next step is to do a thorough assessment of your website and its usability, to…

Six Tips For Tailoring Your Blog To Local Search http://wp.me/p41CQf-8J

Six Tips For Tailoring Your Blog To Local Search

  In a global landscape, many smaller businesses get lost amongst all of the competing voices. Rather than focus on the gargantuan global picture, in many cases it's a lot more effective to focus on the local. Here's a couple of ways to target the local community in your posts. 1. Create A Geo-Location Strategy…

Four Great Immersive Story-telling Tools For Writers and Designers

Four Great Immersive Storytelling Tools For Writers and Designers

Sharing stories is a ritual as old as time itself. Now immersive storytelling is set to radically change how we produce and consume stories, with the addition of images, video, audio in clever new ways. 2014 will usher in a brave new world of storytelling for those offering copywriting services or any other creative field. The technology…

Seven Tips for Writing Top Notch Travel Articles http://wp.me/p41CQf-5h

Seven Tips for Writing Top Notch Travel Articles

Whenever you're writing about travel, restaurants, food, wine or any other pleasurable activity for commercial purposes or for news publications, it's vital to use the right tone of voice. A writer must strike a balance between informing, entertaining and sometimes persuading the audience that a particular travel offer is made for them. Here are seven…

How to Craft ‘All Killer No Filler’ Headlines

Paint by Numbers Using numbers in headlines like top tens, has become a booming trend. Headlines with numbers in them denote purpose to the article, and everybody loves a countdown! Perhaps it brings to mind the good old days of the MTV top thirty? Numbers are easy on the eye because they denote a defined…

Content Marketing Catnip: Getting Ideas to Spread

Every business is setting up a blog nowadays. You either need to get on the bandwagon, or feel its wheels rolling over the top of you. A 2012 survey of Australian marketers by CMI, concluded that of the 96% of Australian marketers who used content marketing; only 29% thought this was effective. The challenge for these…

Death To Bullshit

In this wonderful slideshare presentation below, Brad Frost cuts through the bullshit of content marketing, with some amusing and incisive revelations. Death to Bullshit is a refreshingly honest perspective on the rapid rise of information in our culture in the past few years. Source: http://www.slideshare.net/bradfrostweb/death-to-bullshit-now-with-80-more-bullshit Apparently QR codes are bullshit, as well as banner ads and e-newsletters.…

Five Ways to Embrace the Future of Web Design

When planning out a website, it's not the fifty colours, flash animations and fancy fonts that will get visitors' attention. No — not unless you're aiming for the sudden onset of adulthood epilepsy. The word on everyone's lips (anybody who knows anything about web design) is usability. A visitor to a website should be treated…