Comforting thought: Liking something is all about anticipation and memory

It turns out we like things when we have the opportunity to pine for them in anticipation and also to think about them fondly as a memory. ‘Liking’ something happens on a continuum of past, present and future according to the fascinating book about tastes, You May Also Like by Tom Vanderbilt. Even as youContinue reading “Comforting thought: Liking something is all about anticipation and memory”

Comforting Thought: Humans are hardwired to be attracted to imperfection

Humans instinctively understand the organic imperfections of the human face, however we experience a ‘visual shock’ when we see severe disfigurement. Taken from the fascinating book ‘You May Also Like’ by Tom Vanderbilt. There is one brain response that never falters – severe disfigurement. And so Bacon’s ‘Visual Shock’ as he calls it seems toContinue reading “Comforting Thought: Humans are hardwired to be attracted to imperfection”

Comforting thought: Museums are ways of seeing

According to the fascinating book about preferences and tastes, ‘You May Also Like’ by Tom Vanderbilt, museums help us see the odd and remarkable in everyday objects. They also give us cues about the boundaries of art. “The fact that art is not something we see everyday is what makes it extraordinary. This is whyContinue reading “Comforting thought: Museums are ways of seeing”

Book Review: You May Also Like by Tom Vanderbilt

Publisher: Knopf Genre: Non-Fiction, Psychology, Consumerism, Marketing Rating: 🌟🌟🌟🌟🌟 If you’re like me, you are an endlessly curious person who enjoys reading and learning about many things, and you like and enjoy a great many different things…if so, then here is a classic book for you! ‘You May Also Like’ endeavours to answer some fascinatingContinue reading “Book Review: You May Also Like by Tom Vanderbilt”