Freelancing Part 1: How To Work Out If It's Right For You

Freelancing Part 1: How To Work Out If It’s Right For You

I have done my years of freelancing. After a long stint of more than 12 years, I am back to working for an organisation here in Auckland. Last year, I researched freelancing in the UK for an ad agency who wanted me (along with a designer) to create an infographic for a recruitment agency. Here…

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John Lewis Christmas Ads Are The Marmite of Advertising

John Lewis Christmas Ads are the Marmite of Advertising

Every year, British department store John Lewis releases a Christmas ad that puts all other schmaltzy Christmas ads to shame. Although these ads are like the Marmite of advertising. One portion of the audience will fall deeply in love with them and the other half 'won't be having any of that Christmas crap, thank you…

Adorning Cassettes - What's The Modern-Day Equivalent?

Music Part 1: The Thrill of The Hunt In the 80’s and 90’s

Art is what you get when you combine sharpies, pencils, cassette tapes, ancient Word Processors and a whole lot of passion for music. Here's Steve Vistaunet's labour of love that will give anybody over the age of 30, fond and sad stabs of nostalgia for times past. Has The Thrill Of Getting Your Hands on…

Six Words To Use In Business Meetings That You've Never Heard Before

Six Words To Use In Business Meetings That You’ve Never Heard Before

These words are brilliantly archaic and devilishly cheeky. They should be employed in those workday moments when you want to have a good laugh. Or if you simply want to shoot the breeze and have a more interesting water-cooler conversation. Pedeconferencing Pedeconferencing is the sensation of holding a meeting while on the move, with coffee in hand…

Free Storytelling Tool Demonstrates Game of Thrones Map

Geo-located map apps are fun to make and fun for the audience to engage with. These storytelling tools have huge potential when the story is map-based. StoryMap can implement multimedia, text and interactivity along with location relevance. StoryMapJS is the brainchild of Northerwestern Univeristy Knight Lab and is a digital storyteller's dream. To demonstrate it's…

Living With Sonder: Life Above the Clouds

Taken in the San Francisco Bay area over a period of a few years by talented man Simon Christen, these exquisite time lapse films track the earth on its diurnal and nocturnal turnings, normally so ineffable and unknowable because they occur so slowly. It's a macrocosm and a microcosm of pure thriving, living magic. It's…

Content Is Big Business, The Challenge Is Knowing Who Can Create It

Content Is Big Business, The Challenge Is Knowing Who Can Create It

A key take-away at this year's Digital Cream in Sydney was about content. It's the buzzword of the past few years in digital marketing circles. The hunger for content pervades every business and it outpaces agencies' ability to create it. Key Take-away: The Challenge of Sourcing Commercial Content In order to meet demand for content, many…

Five Wacky Content Writing and Ideation Tools That You Should Know About

You're rapidly running out of ideas for your blog and/or clients. Here are a couple of kooky fabulous ways to inject some juice back into your writing. Although bearing in mind that you may end up writing about strange and quirky factoids like I do! There's an art to thinking up new ideas for your…

What Makes a GIF into Something Great

There's no cut and dry answer to this question. Infact, typing  'What makes a GIF into something great' into Google gives almost no search results, only instructional guides about how to make GIFs. We've already discussed Scorpion Daggers' great work. This has led me to writing something on what constitutes a great GIF. They visibly skip:…

Pitching Part 2: Five Components of An Irresistible Pitch

Pitching Part 2: Five Components of An Irresistible Pitch

Last week I looked at how to console yourself when a pitch gets rejected by an editor. This week, I present the salve and solution. There are five components of a good pitch that will turn rejections into successes. 1. The Hook 2. The Pitch 3. The Body 4. The Credentials 5. The Close The Hook…

The Origins of Flat Digital Design

The Origins of Flat Digital Design

Flat design has exploded in recent years, thanks to a range of prestigious early adopters that paved the way for the rest of the online stratosphere. In 2014 and beyond, there have been many big name brands that have become swept up in flat digital design. So where did this design trend come from? Is…

Scorpion Dagger: The Renaissance Needs More Pizza and Beer

Haunting, weird, controversial and wickedly funny, these gifs created by James Kerr A.K.A Scorpion Dagger are made from parts of well-known Renaissance paintings along with the flotsam and jetsam of his insane imagination. Renaissance and Medieval art has been hitherto considered too high brow to be messed with. Although Scorpion Dagger proves that anything is…

Six Ways To Sweat Your Content Marketing Assets

How do you make sure that your investment in copy pays dividends in the coming years, without further time and money spent? The answer lays in how you approach the content and whether or not it's flexible enough to do gymnastics for you. Ask yourself is it malleable, flexible and reusable? Here are some ways…

Australian Versus UK Versus US Content Marketing

  Australian Versus UK Versus US Content Marketing

Content marketing is booming! It was one of the big buzz words for 2012 and this has carried forth into 2014 and beyond. Although for all of the hullabaloo, is it really worth the effort? Is it actually working for Aussie businesses? And if not, then what can you do to vamp up your content…

Ten Marketing Hacks for Creating Dynamite E-newsletters

Ten Marketing Hacks for Creating Dynamite E-newsletters

Email marketing has long been overlooked or written off as a primary way of communicating with one's target audience. With the advent of incredibly thorough email sorting algorithms in gmail and other email clients, it has become increasingly harder for marketers to reach their audience through email. Although all is not lost. There are ways…

Future Moto Retro: Imaginary Auckland

There's a strange nostalgia that happens when we view the future through a wonky, circus mirror of the past. This is where romanticism and nostalgia explode into a glitter bomb of exciting possibility. Welcome to Auckland in the year 2000, as imagined in 1956 by iconic New Zealand ad designer Bernard Roundhill. Roundhill loved the possibilities…

Welcome to Melbourne's Rapidly Vanishing World

Welcome to Melbourne’s Rapidly Vanishing World

In just about any city, formerly unfashionable places undergo rapid revamps. Suddenly overnight, these shabby, overlooked places become cool. It's a fickle and inevitable transformation. A sublimination and muting of tastes into the oblivion of current fashion. This is the case in Melbourne's western suburbs: Altona, Seddon, Footscray, Yarraville, Sunshine and Newport. Every city with…

Eight Principles of Emotive Graphic Design To Improve Your Website

Emotive graphic design and copywriting are a wonderful combination that grabs your attention and grabs in your chest, where you feel something. It's authentic and should be only type of graphic design that you ever attempt. When you reach an error 404 page and there's a cute picture and anwitty and irreverent one-liner that guides…

Twelve Ways That Some Websites Alienate Users

Twelve Ways That Some Websites Alienate Users

There are plenty of reasons why one website will achieve high click through rates (CTRs) and another will fail in getting much traffic at all. If you have in place an air-tight search marketing campaign and engaging copy, then the next step is to do a thorough assessment of your website and its usability, to…

Leviathan or Lilliputian?

Leviathan or Lilliputian?

Great photography plays around with our perceptions of big and small. Here are two examples where it's difficult to tell at first whether or not we're looking at leviathan or lilliputian objects. Sam O'Hare's New York City http://www.youtube.com/watch?v=Fk9EBOOAYiU This is actually real and big rendering of NYC teeming with life. The illusion of smallness comes…