Ten Lessons To Learn About Pinterest From Top Storytellers http://wp.me/p41CQf-7a

Ten Lessons To Learn About Pinterest From Top Storytellers

Pinterest is the third largest social media network in the world. It's where quirky, unusual or weird images flirt, cavort and eventually make babies. If you have images that convey a story in a spectacular or unique way – these images will do well on Pinterest. Here are ten tips for getting the most out…

Four Great Immersive Story-telling Tools For Writers and Designers

Four Great Immersive Storytelling Tools For Writers and Designers

Sharing stories is a ritual as old as time itself. Now immersive storytelling is set to radically change how we produce and consume stories, with the addition of images, video, audio in clever new ways. 2014 will usher in a brave new world of storytelling for those offering copywriting services or any other creative field. The technology…

Are Smart Solutions Making Us Dumber?

As the problem-solving ability of technology becomes ever more sophisticated, are we losing our ability to discern between vital and trivial problems? Seemingly insignificant problems are elevated in importance, while more serious problems down-played or ignored. This modern day conundrum is lampooned well in a meme floating around about First World Problems. It's Not A…

Surprise is the mother of humour. How To Ferret Out Funny Things In Your Content Writing http://wp.me/p41CQf-6h

How To Ferret Out Funny Things In Your Content Writing

Funny Things are furry, bouncy little concepts that occasionally jump into your peripheral vision and then go jumping away again. They have shrill and gleeful little voices and mumble incoherent things like toddlers drunk on milk. If you're too gung-ho with writing, you may miss the sylvan cadences of Funny Things sweeping past. You may…

Six Ways to Ramp Up Your Social Media Presence

Given that around 1.4 billion people are using social media as of 2012 (eMarketer), it no longer makes any sense for businesses to ignore the importance of social media. No matter what part of the social media journey you’re on, just starting out or a veteran – there’s always room for improvement. With that in…

Four Concerning Marketing Trends to Watch in 2014

Trend 1: A Lack of Direction From Ad Agencies According to online marketing gurus eConsultancy, there's a big yawning gap between a coordinated marketing efforts and results. A report recently issued by the Australian Cross Channel Marketing Report showed of 200 businesses surveyed, 57% felt that ad agencies lacked a clear online marketing strategy. According…

Book Review: The Sense of An Ending

Julian Barnes Jonathan Cape Publishing (2011). This book is about Tony Webster and his friends; who get a privileged academic education in 50's London. However, they get their real education from a series of devastating events. The truth about these is slowly revealed over the course of time. Fiction writing often takes this tack, however…

Seven Tips for Writing Top Notch Travel Articles http://wp.me/p41CQf-5h

Seven Tips for Writing Top Notch Travel Articles

Whenever you're writing about travel, restaurants, food, wine or any other pleasurable activity for commercial purposes or for news publications, it's vital to use the right tone of voice. A writer must strike a balance between informing, entertaining and sometimes persuading the audience that a particular travel offer is made for them. Here are seven…

Seven Tips for Writing Top Notch Travel Articles http://wp.me/p41CQf-5h

Book Review: Madame Verona Comes Down The Hill

By Dimitri Verhulst Translated from Dutch by David Colmer Portobello Books 2010. Enduring love in a remote Flanders village is given a quirky twist, in this novella by Dimitri Verhulst. Translated from Dutch by David Colmer, it doesn't lose any of its magic or immediacy in English. The story opens with the beautiful and forlorn…

Maira Kalman. Seeing the Profound in the Ordinary World http://wp.me/p41CQf-2p

Seeing the Profound in the Ordinary World

Maira Kalman has been illustrating and writing words for many decades. I seem to have found a kindred spirit to myself, as she seems to have the same insatiable curiosity to drink in the world, and to render all people with a compassionate, deeply human brush stroke. Seeing the world through her lens, makes the…

Book Review: The Red House by Mark Haddon

The Red House by Mark Haddon is a domestic drama that gets right under the skin of family life. The idea of 'family' takes on an intimate, shockingly beautiful and grotesque patina in this book. The story centres around a brother and sister and their respective families, who take a seemingly innocuous trip to stay…

Book Review: A Visit From The Goon Squad http://wp.me/p41CQf-4Q

Book Review: A Visit From The Goon Squad

Constable & Robinson (2011).  This fictional novel by Jennifer Egan is an insight into American life from the 1960's onwards. A kaleidoscope of relationships, strong personalities and memories all jolt back and forth in time. Themes covered in the book include family dysfunction, communication breakdown, desire and love, death and ageing. All of these grim…

How to Craft ‘All Killer No Filler’ Headlines

Paint by Numbers Using numbers in headlines like top tens, has become a booming trend. Headlines with numbers in them denote purpose to the article, and everybody loves a countdown! Perhaps it brings to mind the good old days of the MTV top thirty? Numbers are easy on the eye because they denote a defined…

Content Marketing Catnip: Getting Ideas to Spread

Every business is setting up a blog nowadays. You either need to get on the bandwagon, or feel its wheels rolling over the top of you. A 2012 survey of Australian marketers by CMI, concluded that of the 96% of Australian marketers who used content marketing; only 29% thought this was effective. The challenge for these…

Death To Bullshit

In this wonderful slideshare presentation below, Brad Frost cuts through the bullshit of content marketing, with some amusing and incisive revelations. Death to Bullshit is a refreshingly honest perspective on the rapid rise of information in our culture in the past few years. Source: http://www.slideshare.net/bradfrostweb/death-to-bullshit-now-with-80-more-bullshit Apparently QR codes are bullshit, as well as banner ads and e-newsletters.…

Eight Amazing Ways to Ignite the Fire of Creativity

The routines, the jobs, and the monotony of everyday life can take its toll on your imagination. That little spark inside of your soul that wants to paint, write, dance, make music or be the living embodiment of creativity, can become stifled and suffocated. Source: http://pixabay.com/en/fireworks-brno-reservoir-139924/ Unless you allow yourself to be indulgently selfish. I don't…

Five Ways to Embrace the Future of Web Design

When planning out a website, it's not the fifty colours, flash animations and fancy fonts that will get visitors' attention. No — not unless you're aiming for the sudden onset of adulthood epilepsy. The word on everyone's lips (anybody who knows anything about web design) is usability. A visitor to a website should be treated…

Four Selling Tips You Can’t Be Without

Sales skills aren't just the domain of the salespeople. They help everyone to get ahead in life.  Whether you're selling the benefits of your perspective to a child, a colleague or your partner it's just another valuable feather in the cap. I'm not meaning manipulation, control or any of the other negative connotations of selling.…

The Pocket Checklist for Content Quality

Sometimes during a tremendously complicated project, content quality and self-checking mechanisms can get swamped among the millions of other things on your plate. As you probably know, there's more to writing that simply grammar and punctuation. So here's a couple of essential tips. Use them as a homing beacon after a 18 hour stint behind…

How to Kick-start a Freelance Writing Career

Writing for a living is a challenge at first, but as soon as you settle down with it, it becomes incredibly easy and immensely rewarding. Sort of like looking after a cat. Things only get easier as the years go by and you accumulate more and more experience in different fields. That all sounds grand…