Fifty Words To Help You Flirt Well

50 Beautiful Words To Sprinkle Into Communications

Our digital world is swarming with recently made-up words like YOLO and SWAG, plus misappropriated words like 'awesome' to mean pretty much everything. This demands that literary types everywhere come out of the woodwork in protest! Here are some luscious and fulsome words to sprinkle liberally into your communications. Alternately you could wield these words as Gandalf would…

The Earth Only Lives Once: Climate Change Protests Happening Right Now

The Earth Only Lives Once: Climate Change Protests Happening Right Now

Street protests demanding urgent action on climate change have galvanised hundreds of thousands of people all over the world into action in 2,000 locations worldwide.In NYC, the People's Climate Change March took place on the streets ahead of the UN climate change summit in New York.  Image Source Image Source   In Manhattan, organisers that around…

Total Marketing Australia

On The Look Out For Digital Marketing Talent

Total Marketing Australia is looking for talented people to work with in the coming months, with a view to building long-term relationships. This work will largely be on an ad-hoc basis at first, then will increase as time goes on. We are a highly passionate, professional and collaborative team and all experts in our given fields.…

Design Elements for Print and Web: A Newbie's Guide Part 2

Design Elements for Print and Web: A Newbie’s Guide Part 2

In part one, we explored the differences between CMYK and RGB along with what resolution and pixels are. In part two, we will delve a little bit deeper into design elements and unravel what file types you should be using for print and for web design. We hope you are enjoying the series. Graphic File…

What Makes a GIF into Something Great

There's no cut and dry answer to this question. Infact, typing  'What makes a GIF into something great' into Google gives almost no search results, only instructional guides about how to make GIFs. We've already discussed Scorpion Daggers' great work. This has led me to writing something on what constitutes a great GIF. They visibly skip:…

Design Elements for Print and Web: A Newbie's Guide Part 1

Design Elements for Print and Web: A Newbie’s Guide Part 1

Web Design and Print Design have historically become uncomfortable bed fellows. Although they jostle and seem at odds with one another, the two are inextricably connected. Master both of them and your business has the world as its proverbial oyster. So here are some juicy tid-bits to sink your teeth into. Join us as we…

The Secret Back Door to the Entire World

The Secret Back Door to the Entire World

This is just perfect for armchair travelers and people with incurable wanderlust. Take a step through this virtual door and be transported to some of the most curious, random and exotic locations in the world, all courtesy of Google Maps/ Google Earth. What a clever idea by this British door replacement company. Surely the marketing…

Scotland's Momentous Decision on September 18th

Scotland’s Momentous Decision on September 18th

In about a week's time Scotland's people will be making a momentous decision for the country's future. The decision to cleave away from their historic neighbours and become an independent country, or to stay and be a part of Britain. There have been fiery debates between Tory minister Alaisdair Darling and First Minister Alex Salmond.…

To Won’s Father: An Ancient Love Letter Rediscovered

In 1998, archaeologists in Andong City, South Korea to their amazement discovered the tomb of Eung-tae a man who lived in the 16th century. The mummified remains were a rare find for the time. Eung-tae was unusually tall, even by today's standards. He was 5''9 and well built with skin and beard still intact. "The…

MSG: What Australian and New Zealand Consumers Should Know

Mono Sodium Glutamate was a buzz word from the 80's and 90's. It seemed that everyone had a story to tell about the after-effects of this flavour enhancing food additive. MSG used to be a dirty word, but it seems that in the past decade, the tide of scientific evidence has turned the other way.…

Pitching Part 2: Five Components of An Irresistible Pitch

Pitching Part 2: Five Components of An Irresistible Pitch

Last week I looked at how to console yourself when a pitch gets rejected by an editor. This week, I present the salve and solution. There are five components of a good pitch that will turn rejections into successes. 1. The Hook 2. The Pitch 3. The Body 4. The Credentials 5. The Close The Hook…

The Origins of Flat Digital Design

Flat Digital Design: The Present and Future

When Ferdinand Magellan discovered through exploration that the world was spherical not flat in the middle ages, it was considered laughable at the time. Although (surprise, surprise) humans regularly circumnavigate the globe without falling off the edge into a dark abyss. So here's another idea, albeit a slightly less revolutionary one – that the digital…

Sleaford Mods: The Gobbiest Rock Band in the World

Sleaford Mods: The Gobbiest Rock Band in the World

The best punk comes from pissed off lads who are burning for making the personal political. By their own description Sleafod Mods are electronic munt minimalist punk-hop group. Their music is souped up and infused with rage. A veritable cornucopia of verbal onslaughts. Intricately woven into this piss and venom speech is the hammer of low paid…

The Origins of Flat Digital Design

The Origins of Flat Digital Design

Flat design has exploded in recent years, thanks to a range of prestigious early adopters that paved the way for the rest of the online stratosphere. In 2014 and beyond, there have been many big name brands that have become swept up in flat digital design. So where did this design trend come from? Is…

Pitching Part 1:How to Stop Bitching About Pitching

While the entire world may be living online now, there is still high esteem accorded to print publications. Even in the digital age, print magazines still carry some weight. However to get into the hallowed pages of a glossy magazine, (or for that matter an incredibly popular blog) you need to be prepared. If you have…

Four More Healthcare Marketing Tools to Revolutionise Your Healthcare Business

Four More Healthcare Marketing Tools to Revolutionise Your Healthcare Business

In the previous article, we focused on human computer interfaces and how these have changed the way man and machine coexist together. As well as content strategy and how expertly crafted content can provide your business with high impact visibility. And finally how the new relationship management means that your medical business can have unprecedented…

Scorpion Dagger: The Renaissance Needs More Pizza and Beer

Haunting, weird, controversial and wickedly funny, these gifs created by James Kerr A.K.A Scorpion Dagger are made from parts of well-known Renaissance paintings along with the flotsam and jetsam of his insane imagination. Renaissance and Medieval art has been hitherto considered too high brow to be messed with. Although Scorpion Dagger proves that anything is…

What New Zealand native species are you? Tuatara

Take the quiz: What New Zealand native species are you?

Take this quiz that originally appeared on the NZ Department of Conservation's website. It is a lot of fun.  Image Source Kauri You’re one of the world’s mightiest characters. You’re tall and strong and are respected by many. But with great power comes great responsibility, and you find that often you’re reassuring people that ‘My home…

Six Ways To Sweat Your Content Marketing Assets

How do you make sure that your investment in copy pays dividends in the coming years, without further time and money spent? The answer lays in how you approach the content and whether or not it's flexible enough to do gymnastics for you. Ask yourself is it malleable, flexible and reusable? Here are some ways…

What's on your cosmic to-do list?

What’s on your cosmic to-do list?

What's on your cosmic to do list? There are a lot of people who call it a bucket list but I prefer cosmic to-do list. This is because when you put this out into the world, then it tends to come back to you like a boomerang. It may take some time but it will…