John Lewis Christmas Ads Are The Marmite of Advertising

John Lewis Christmas Ads are the Marmite of Advertising

Every year, British department store John Lewis releases a Christmas ad that puts all other schmaltzy Christmas ads to shame. Although these ads are like the Marmite of advertising. One portion of the audience will fall deeply in love with them and the other half 'won't be having any of that Christmas crap, thank you…

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Adorning Cassettes - What's The Modern-Day Equivalent?

Music Part 1: The Thrill of The Hunt In the 80’s and 90’s

Art is what you get when you combine sharpies, pencils, cassette tapes, ancient Word Processors and a whole lot of passion for music. Here's Steve Vistaunet's labour of love that will give anybody over the age of 30, fond and sad stabs of nostalgia for times past. Has The Thrill Of Getting Your Hands on…

Dangerous Ideas: Russell Brand's Revolution

Dangerous Ideas: Russell Brand’s Revolution

Give yourself ten minutes and watch Russell Brand. Now his haters will jump on him and say he's an ex-junkie, a this, a that. But he is talking complete sense here and he's not being egotistical at all. What the world needs is a revolution of love and this is a revolution that comes from…

Free Storytelling Tool Demonstrates Game of Thrones Map

Geo-located map apps are fun to make and fun for the audience to engage with. These storytelling tools have huge potential when the story is map-based. StoryMap can implement multimedia, text and interactivity along with location relevance. StoryMapJS is the brainchild of Northerwestern Univeristy Knight Lab and is a digital storyteller's dream. To demonstrate it's…

Living With Sonder: Life Above the Clouds

Taken in the San Francisco Bay area over a period of a few years by talented man Simon Christen, these exquisite time lapse films track the earth on its diurnal and nocturnal turnings, normally so ineffable and unknowable because they occur so slowly. It's a macrocosm and a microcosm of pure thriving, living magic. It's…

How Old Norse Became English: A Viking Epic

Now I can't take credit for this one, I found it here on Babbel, but it was just so so so amazing that I needed to share it with all of you bookworms. I've written about Vikings before and I also love that Vikings drama series on History, soon be coming into its third season,…

Content Is Big Business, The Challenge Is Knowing Who Can Create It

Content Is Big Business, The Challenge Is Knowing Who Can Create It

A key take-away at this year's Digital Cream in Sydney was about content. It's the buzzword of the past few years in digital marketing circles. The hunger for content pervades every business and it outpaces agencies' ability to create it. Key Take-away: The Challenge of Sourcing Commercial Content In order to meet demand for content, many…

What Makes a GIF into Something Great

There's no cut and dry answer to this question. Infact, typing  'What makes a GIF into something great' into Google gives almost no search results, only instructional guides about how to make GIFs. We've already discussed Scorpion Daggers' great work. This has led me to writing something on what constitutes a great GIF. They visibly skip:…

The Secret Back Door to the Entire World

The Secret Back Door to the Entire World

This is just perfect for armchair travelers and people with incurable wanderlust. Take a step through this virtual door and be transported to some of the most curious, random and exotic locations in the world, all courtesy of Google Maps/ Google Earth. What a clever idea by this British door replacement company. Surely the marketing…

To Won’s Father: An Ancient Love Letter Rediscovered

In 1998, archaeologists in Andong City, South Korea to their amazement discovered the tomb of Eung-tae a man who lived in the 16th century. The mummified remains were a rare find for the time. Eung-tae was unusually tall, even by today's standards. He was 5''9 and well built with skin and beard still intact. "The…

Pitching Part 2: Five Components of An Irresistible Pitch

Pitching Part 2: Five Components of An Irresistible Pitch

Last week I looked at how to console yourself when a pitch gets rejected by an editor. This week, I present the salve and solution. There are five components of a good pitch that will turn rejections into successes. 1. The Hook 2. The Pitch 3. The Body 4. The Credentials 5. The Close The Hook…

The Origins of Flat Digital Design

Flat Digital Design: The Present and Future

When Ferdinand Magellan discovered through exploration that the world was spherical not flat in the middle ages, it was considered laughable at the time. Although (surprise, surprise) humans regularly circumnavigate the globe without falling off the edge into a dark abyss. So here's another idea, albeit a slightly less revolutionary one – that the digital…

The Origins of Flat Digital Design

The Origins of Flat Digital Design

Flat design has exploded in recent years, thanks to a range of prestigious early adopters that paved the way for the rest of the online stratosphere. In 2014 and beyond, there have been many big name brands that have become swept up in flat digital design. So where did this design trend come from? Is…

Pitching Part 1:How to Stop Bitching About Pitching

While the entire world may be living online now, there is still high esteem accorded to print publications. Even in the digital age, print magazines still carry some weight. However to get into the hallowed pages of a glossy magazine, (or for that matter an incredibly popular blog) you need to be prepared. If you have…

Six Ways To Sweat Your Content Marketing Assets

How do you make sure that your investment in copy pays dividends in the coming years, without further time and money spent? The answer lays in how you approach the content and whether or not it's flexible enough to do gymnastics for you. Ask yourself is it malleable, flexible and reusable? Here are some ways…

Top Seven Weirdest Places In the World to Swim

Travel: The Seven Weirdest Places In the World to Swim

Some of the most startlingly beautiful places in the world have yet to be explored. If you're looking to have an off-beat swimming experience that you will never forget, here are seven great ideas that will set your imagination alight. 1. Starkenberger Beer Resort This Austrian beer resort offers everything for the beer-lover and more.…

Australian Versus UK Versus US Content Marketing

  Australian Versus UK Versus US Content Marketing

Content marketing is booming! It was one of the big buzz words for 2012 and this has carried forth into 2014 and beyond. Although for all of the hullabaloo, is it really worth the effort? Is it actually working for Aussie businesses? And if not, then what can you do to vamp up your content…

Ten Marketing Hacks for Creating Dynamite E-newsletters

Ten Marketing Hacks for Creating Dynamite E-newsletters

Email marketing has long been overlooked or written off as a primary way of communicating with one's target audience. With the advent of incredibly thorough email sorting algorithms in gmail and other email clients, it has become increasingly harder for marketers to reach their audience through email. Although all is not lost. There are ways…

Future Moto Retro: Imaginary Auckland

There's a strange nostalgia that happens when we view the future through a wonky, circus mirror of the past. This is where romanticism and nostalgia explode into a glitter bomb of exciting possibility. Welcome to Auckland in the year 2000, as imagined in 1956 by iconic New Zealand ad designer Bernard Roundhill. Roundhill loved the possibilities…

Eight supremely psychadelic spam comments

Eight Supremely Psychadelic Spam Comments

Spam is a fantastical journey into LSD-laced euphoria and strangely misshapen English. Sometimes the end result is hillarious. Here are some glittering gems that deserved a second life before they are relegated into the black hole of my 'empty spam box' button. I can almost sense them melting and screeching 'Oh what a world' as…