Four More Healthcare Marketing Tools to Revolutionise Your Healthcare Business

Four More Healthcare Marketing Tools to Revolutionise Your Healthcare Business

In the previous article, we focused on human computer interfaces and how these have changed the way man and machine coexist together. As well as content strategy and how expertly crafted content can provide your business with high impact visibility. And finally how the new relationship management means that your medical business can have unprecedented…

Scorpion Dagger: The Renaissance Needs More Pizza and Beer

Haunting, weird, controversial and wickedly funny, these gifs created by James Kerr A.K.A Scorpion Dagger are made from parts of well-known Renaissance paintings along with the flotsam and jetsam of his insane imagination. Renaissance and Medieval art has been hitherto considered too high brow to be messed with. Although Scorpion Dagger proves that anything is…

Healthcare Marketing Tools to Revolutionise Your Healthcare Business

Technology is rapidly accelerating and changing beyond all recognition every few years. So the healthcare industry mustn't only keep up, it must be at the forefront of these changes. Doctors and medical practitioners everywhere would do well to stay on the pulse of these changes. So here's everything you need to know about technology for…

Australian Versus UK Versus US Content Marketing

  Australian Versus UK Versus US Content Marketing

Content marketing is booming! It was one of the big buzz words for 2012 and this has carried forth into 2014 and beyond. Although for all of the hullabaloo, is it really worth the effort? Is it actually working for Aussie businesses? And if not, then what can you do to vamp up your content…

Ten Marketing Hacks for Creating Dynamite E-newsletters

Ten Marketing Hacks for Creating Dynamite E-newsletters

Email marketing has long been overlooked or written off as a primary way of communicating with one's target audience. With the advent of incredibly thorough email sorting algorithms in gmail and other email clients, it has become increasingly harder for marketers to reach their audience through email. Although all is not lost. There are ways…

Future Moto Retro: Imaginary Auckland

There's a strange nostalgia that happens when we view the future through a wonky, circus mirror of the past. This is where romanticism and nostalgia explode into a glitter bomb of exciting possibility. Welcome to Auckland in the year 2000, as imagined in 1956 by iconic New Zealand ad designer Bernard Roundhill. Roundhill loved the possibilities…

Eight supremely psychadelic spam comments

Eight Supremely Psychadelic Spam Comments

Spam is a fantastical journey into LSD-laced euphoria and strangely misshapen English. Sometimes the end result is hillarious. Here are some glittering gems that deserved a second life before they are relegated into the black hole of my 'empty spam box' button. I can almost sense them melting and screeching 'Oh what a world' as…

Eight Principles of Emotive Graphic Design To Improve Your Website

Emotive graphic design and copywriting are a wonderful combination that grabs your attention and grabs in your chest, where you feel something. It's authentic and should be only type of graphic design that you ever attempt. When you reach an error 404 page and there's a cute picture and anwitty and irreverent one-liner that guides…

The robot with the face only a roboticist could love

The robot with the face only a roboticist could love

Telenoid is a genderless, limbless android that was birthed into the world by Japanese roboticist Hiroshi Ishiguro a couple of years ago. He (or she) looks uncannily like a talking, moving Caspar the friendly ghost, but with a far more unnervingly human face. His truncated limbs wiggle and gesture as he sits on his custom-made…

Twelve Ways That Some Websites Alienate Users

Twelve Ways That Some Websites Alienate Users

There are plenty of reasons why one website will achieve high click through rates (CTRs) and another will fail in getting much traffic at all. If you have in place an air-tight search marketing campaign and engaging copy, then the next step is to do a thorough assessment of your website and its usability, to…

The Electrifying Visionary Power of Nikola Tesla

The Electrifying Visionary Power of Nikola Tesla

During an exciting period of invention at the end of the 19th century, Nikola Tesla stumbled upon cosmic radio signals for the first time. He thought they were signs of intelligent life from Venus or Mars. He later said of the experience, "The feeling is constantly growing on me that I had been the first…

Four Great Immersive Story-telling Tools For Writers and Designers

Four Great Immersive Storytelling Tools For Writers and Designers

Sharing stories is a ritual as old as time itself. Now immersive storytelling is set to radically change how we produce and consume stories, with the addition of images, video, audio in clever new ways. 2014 will usher in a brave new world of storytelling for those offering copywriting services or any other creative field. The technology…

Are Smart Solutions Making Us Dumber?

As the problem-solving ability of technology becomes ever more sophisticated, are we losing our ability to discern between vital and trivial problems? Seemingly insignificant problems are elevated in importance, while more serious problems down-played or ignored. This modern day conundrum is lampooned well in a meme floating around about First World Problems. It's Not A…