Bodytalk is a scientific a tool which allows visitors to produce their ideal body shape in terms of female and male form. It’s a crowd-sourced version of a Cosmopolitan magazine, where the collective hive mind can look at linguistic descriptions of 3D shape parameters. There’s something slightly macabre about this idea of crowd-sourcing the ideal body, but perhaps it could also be used in pscyhological studies into eating disorders or have some other positive impact. I’ve written extensively about body image in the past. I like how the visual, semantic and scientific elements of this will contribute to scientific studies.

Watch the video to learn more about the study