Short Form Writing on Wonder

Some things lead into the realm beyond words it is like that small mirror in fairy tales you glance in it and what you see is not yourself; for an instant you glimpse the Inaccessible... And the soul cries out for it. Alexander Solzhenitsyn Start with the little things seen through a magnifying glass of…

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Book Review: Paul Auster's The Book of Illusions (Plus Get The Copy Free)

Book Review: Paul Auster’s The Book of Illusions (Plus Get The Copy Free)

Hi there friends. I recently finished the amazing The Book of Illusions by Paul Auster. It's a truly remarkable story. If you want to read it, then simply like my page and I'll send it to the first person who does so. The Narrative (No spoilers)  Academic David Zimmer's life is completely devastated when his…

Living With Sonder: Life Above the Clouds

Taken in the San Francisco Bay area over a period of a few years by talented man Simon Christen, these exquisite time lapse films track the earth on its diurnal and nocturnal turnings, normally so ineffable and unknowable because they occur so slowly. It's a macrocosm and a microcosm of pure thriving, living magic. It's…

Climate Change: Four Scenarios and none of them are good

Historic Jukebox: Pink Floyd & Haldor Laxness’ The Clock at Brekkukot

Be transported into a different reality. With these floating, untethered words and music that I’ve curated or stumbled upon accidentally. They are evocative and inspire deep escapism and magical voyages into the history of the world. Enjoy! There will be more Historic Jukebox to come! Instructions 1. Play Video. 2. Read Text. 3. Daydream.   …

Content Is Big Business, The Challenge Is Knowing Who Can Create It

Content Is Big Business, The Challenge Is Knowing Who Can Create It

A key take-away at this year's Digital Cream in Sydney was about content. It's the buzzword of the past few years in digital marketing circles. The hunger for content pervades every business and it outpaces agencies' ability to create it. Key Take-away: The Challenge of Sourcing Commercial Content In order to meet demand for content, many…

Five Wacky Content Writing and Ideation Tools That You Should Know About

You're rapidly running out of ideas for your blog and/or clients. Here are a couple of kooky fabulous ways to inject some juice back into your writing. Although bearing in mind that you may end up writing about strange and quirky factoids like I do! There's an art to thinking up new ideas for your…

Fifty Words To Help You Flirt Well

50 Beautiful Words To Sprinkle Into Communications

Our digital world is swarming with recently made-up words like YOLO and SWAG, plus misappropriated words like 'awesome' to mean pretty much everything. This demands that literary types everywhere come out of the woodwork in protest! Here are some luscious and fulsome words to sprinkle liberally into your communications. Alternately you could wield these words as Gandalf would…

To Won’s Father: An Ancient Love Letter Rediscovered

In 1998, archaeologists in Andong City, South Korea to their amazement discovered the tomb of Eung-tae a man who lived in the 16th century. The mummified remains were a rare find for the time. Eung-tae was unusually tall, even by today's standards. He was 5''9 and well built with skin and beard still intact. "The…

Pitching Part 2: Five Components of An Irresistible Pitch

Pitching Part 2: Five Components of An Irresistible Pitch

Last week I looked at how to console yourself when a pitch gets rejected by an editor. This week, I present the salve and solution. There are five components of a good pitch that will turn rejections into successes. 1. The Hook 2. The Pitch 3. The Body 4. The Credentials 5. The Close The Hook…

Pitching Part 1:How to Stop Bitching About Pitching

While the entire world may be living online now, there is still high esteem accorded to print publications. Even in the digital age, print magazines still carry some weight. However to get into the hallowed pages of a glossy magazine, (or for that matter an incredibly popular blog) you need to be prepared. If you have…

Six Ways To Sweat Your Content Marketing Assets

How do you make sure that your investment in copy pays dividends in the coming years, without further time and money spent? The answer lays in how you approach the content and whether or not it's flexible enough to do gymnastics for you. Ask yourself is it malleable, flexible and reusable? Here are some ways…

Samuel Beckett and Cats Talk About The Pointlessness of Existence

Samuel Beckett and Cats Talk About The Pointlessness of Existence

Universally emo playwright Samuel Beckett writer of the classic play Waiting for Godot, is pitch perfect for some sad feline company. I don't know why nobody thought of this before? Here are some deadly serious Samuel Beckett quotes along with self-conscious, awkward and pissed off cats. Genius! See more at Beckittns Here's another tear-jerker, a collection…

Healthcare Marketing Tools to Revolutionise Your Healthcare Business

Technology is rapidly accelerating and changing beyond all recognition every few years. So the healthcare industry mustn't only keep up, it must be at the forefront of these changes. Doctors and medical practitioners everywhere would do well to stay on the pulse of these changes. So here's everything you need to know about technology for…

Australian Versus UK Versus US Content Marketing

  Australian Versus UK Versus US Content Marketing

Content marketing is booming! It was one of the big buzz words for 2012 and this has carried forth into 2014 and beyond. Although for all of the hullabaloo, is it really worth the effort? Is it actually working for Aussie businesses? And if not, then what can you do to vamp up your content…

Eight supremely psychadelic spam comments

Eight Supremely Psychadelic Spam Comments

Spam is a fantastical journey into LSD-laced euphoria and strangely misshapen English. Sometimes the end result is hillarious. Here are some glittering gems that deserved a second life before they are relegated into the black hole of my 'empty spam box' button. I can almost sense them melting and screeching 'Oh what a world' as…

Eight Principles of Emotive Graphic Design To Improve Your Website

Emotive graphic design and copywriting are a wonderful combination that grabs your attention and grabs in your chest, where you feel something. It's authentic and should be only type of graphic design that you ever attempt. When you reach an error 404 page and there's a cute picture and anwitty and irreverent one-liner that guides…

23 Essentials for a Kick Ass Content Marketing Strategy

Content strategy is made up of several different stages. The most obvious and well-known part of the cycle is content creation. Although there's a lot more to successful content strategy than this. These are analysis, taxonomy and audit, workflow reviews and distribution parts too. In this article we will be considering each individually and gaining…

Maya Angelou: Leader of the Brave and Defiant

It's hard to believe after a lifetime of inspiring others, Maya Angelou will now always be discussed in the past tense. When I discovered she died today at the age of 86, my heart sank. She is (was) a shining diamond – roughly hewn from hardship and the tough early beginnings into a multi-faceted, timeless…

How to Kick-start a Freelance Writing Career

Writing for a living is a challenge at first, but as soon as you settle down with it, it becomes incredibly easy and immensely rewarding. Sort of like looking after a cat. Things only get easier as the years go by and you accumulate more and more experience in different fields. That all sounds grand…