Australian Versus UK Versus US Content Marketing

  Australian Versus UK Versus US Content Marketing

Content marketing is booming! It was one of the big buzz words for 2012 and this has carried forth into 2014 and beyond. Although for all of the hullabaloo, is it really worth the effort? Is it actually working for Aussie businesses? And if not, then what can you do to vamp up your content…

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Eight supremely psychadelic spam comments

Eight Supremely Psychadelic Spam Comments

Spam is a fantastical journey into LSD-laced euphoria and strangely misshapen English. Sometimes the end result is hillarious. Here are some glittering gems that deserved a second life before they are relegated into the black hole of my 'empty spam box' button. I can almost sense them melting and screeching 'Oh what a world' as…

Eight Principles of Emotive Graphic Design To Improve Your Website

Emotive graphic design and copywriting are a wonderful combination that grabs your attention and grabs in your chest, where you feel something. It's authentic and should be only type of graphic design that you ever attempt. When you reach an error 404 page and there's a cute picture and anwitty and irreverent one-liner that guides…

23 Essentials for a Kick Ass Content Marketing Strategy

Content strategy is made up of several different stages. The most obvious and well-known part of the cycle is content creation. Although there's a lot more to successful content strategy than this. These are analysis, taxonomy and audit, workflow reviews and distribution parts too. In this article we will be considering each individually and gaining…

Maya Angelou: Leader of the Brave and Defiant

It's hard to believe after a lifetime of inspiring others, Maya Angelou will now always be discussed in the past tense. When I discovered she died today at the age of 86, my heart sank. She is (was) a shining diamond – roughly hewn from hardship and the tough early beginnings into a multi-faceted, timeless…

Seven Tips for Writing Top Notch Travel Articles http://wp.me/p41CQf-5h

Seven Tips for Writing Top Notch Travel Articles

Whenever you're writing about travel, restaurants, food, wine or any other pleasurable activity for commercial purposes or for news publications, it's vital to use the right tone of voice. A writer must strike a balance between informing, entertaining and sometimes persuading the audience that a particular travel offer is made for them. Here are seven…

How to Kick-start a Freelance Writing Career

Writing for a living is a challenge at first, but as soon as you settle down with it, it becomes incredibly easy and immensely rewarding. Sort of like looking after a cat. Things only get easier as the years go by and you accumulate more and more experience in different fields. That all sounds grand…