On a recent trip to Japan I took mountains of footage. Advertising is totally out of this world and so I created this homage to Japanese ads, on trains, JR stations, the streets and so on.
I created these gifs with colour distortion to properly convey the feelings you have in situ. Initially, after a long flight and arriving in Tokyo during peak hour, it’s an adrenalin rush of complete disorientation and confusion. You are thrust into the writhing belly of humanity and it’s surprisingly intimate and yet strange being cheek by jowl with a million other people on the train. It’s impossible to not notice the ads, if you don’t read hiragana then it’s like trying to decode heiroglyphs but oh so enjoyable! People on the train are ever so polite and considerate, the ads are less considerate of your mental landscape and scream out for attention.
The shamen of Japanese mobile plans

Ahhhh… green liquid you soooooth me so well….

Panda is teary because you’re inconsiderate of your safety alighting from the train

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An elegant dreamscape awaits you in Harajuku…

Ueno markets: enchanted land of knock-off handbags and delectable foods

I’m positively murderous with excitement after drinking this!!!

Ahhhhhhhhhhhh…….I’ve had just about enough of your shit Tanaka!

Do you have any favourite weird Japanese ads you have seen that you want to share with me? Jonelle Patrick I am looking at you 🙂 Please do so below
One of those times where grayscale on the mobile is a distinct disadvantage! Argh. Will look later at home. I do love Japanese art n these look cool
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Yeah exactly hehe….putting Tokyo into greyscale would be sad I reckon
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I know. My phone feels broken these days… but I kind of like it. I do wish I could triple tap home to switch, like on the iPhone but alas, no
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Glad that the greyscale works for you 🙂
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