Let me start off by saying – this is not a sponsored post. This is me wanting to gush about Lush and their superb Charity Pot body lotion.
As promised I am going to write about ethical, cruelty free products. This one really takes the cake. Compared to other vibrantly coloured and perfumed products in their range, the charity pot is an unassuming addition, it’s a lightly scented body lotion. However that is anything but a no-frills and cheap product in the affect it gives to your skin.
Lush launched the Charity Pot body lotion in 2007 and since the launch have donated more than $5,800,000 to over 600 grassroots charities in 35 countries.
The idea behind it is that Lush donates 100% of all proceeds from the sale of the Charity Pot (minus taxes) to a series of deserving environmental, animal welfare and human rights causes across the world.
They have a coterie of well-deserving charities, you can read more about these here.
Aside from the obviously ethical and karmically kind reasons for buying a Charity Pot from Lush, I must admit that my reasons for getting it weren’t so selfless after all. The moisturiser itself is a cut above the rest.
The Improved Formula
In the past year or so, they released a new version of the Charity Pot with a delicate ylang ylang and rosewood oil scent along with a thick and moisturising cocoa butter base.
This makes the moisturiser incredibly decadent to use. Although it says to use it only on the body, I have been using mine for my face along with my body and it feels wonderful. Throughout the day my skin feels great too.
In a competitive world of profit-making in the skin care industry, the Lush Charity Pot stands out as a success for many reasons. It’s a completely different model for corporate branding, but it works because consumers see that are totally putting their money where their mouth is.