The See Now Blind Simulator allows the viewer to experience what it’s like to be blind with a variety of degenerative eye conditions, while walking around your own neighbourhood.
This ingenious idea of immersive and experiential marketing comes from the Fred Hollows Foundation, who don’t shy away from innovative ways of talking about blindness and campaigning for more funding for eye conditions.
Their message is one of prevention. Although 223 million people suffer from vision loss or blindness the majority of eye conditions are treatable, and preventable. These conditions keep children from excelling at school, grandparents from seeing their families grow, and individuals from living their best lives.
The See Now app allows the viewer to experience eye conditions first hand and to raise global awareness of the challenges.