Matchbloc: Czechoslovakian matchbox art from the mid 20th century

Matchbloc: Czechoslovakian matchbox art from the mid 20th century

The design and aesthetic of Eastern Europe was really beautiful. Product  labels and film posters of the mid-20th Century, like these fruit box labels of Australia are optimistic, bright and speak volumes about the artistry of the people who made them.

The modernist and colourful aesthetic is incredibly timeless. Subject matter for posters and product labels is also fascinating.

As with advertising, governments were quick to realise the potential of visual storytelling through illustration. Communist Propaganda was popular at that time and so was public service announcements about fire safety, hygiene, money saving, alcohol abuse and road safety.

Matchbloc: Czechoslovakian matchbox art from the mid 20th century

This combination of subject and design has left behind an important and timeless archive of a time and a place in history.

Matchbloc: Czechoslovakian matchbox art from the mid 20th century

Read more

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s