Matchbloc: Czechoslovakian matchbox art from the mid 20th century

Matchbloc: Czechoslovakian matchbox art from the mid 20th century

The design and aesthetic of Eastern Europe was really beautiful. Product  labels and film posters of the mid-20th Century, like these fruit box labels of Australia are optimistic, bright and speak volumes about the artistry of the people who made them.

The modernist and colourful aesthetic is incredibly timeless. Subject matter for posters and product labels is also fascinating.

As with advertising, governments were quick to realise the potential of visual storytelling through illustration. Communist Propaganda was popular at that time and so was public service announcements about fire safety, hygiene, money saving, alcohol abuse and road safety.

Matchbloc: Czechoslovakian matchbox art from the mid 20th century

This combination of subject and design has left behind an important and timeless archive of a time and a place in history.

Matchbloc: Czechoslovakian matchbox art from the mid 20th century

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