“Opt out of the relentless pursuit of personal optimisation of our lives. Opt-out of picking and choosing a new partner when we get bored of the person we have been with for many years simply because we are bored. Opt out of trying to become a social media influencer with a million friends on Instagram or Twitter. The reality is, if we want to be friends with everyone, we cannot truly have a friend. If we want to do something well, we cannot do it all.





From: The Joy of Missing Out by Svend Brinkmann

Svend Brinkmann is a Danish Professor of Psychology in the Department of Communication and Psychology at Aalborg University, Denmark. He serves as a co-director of the Center for Qualitative Studies and is the author of ‘The Joy of Missing Out’ and ‘Stand Firm’.



Very True! It is best to put your energies into developing one relationship or project, rather than trying to be everything to everyone or doing it all.
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