Eight Principles of Emotive Graphic Design To Improve Your Website

Emotive graphic design and copywriting are a wonderful combination that grabs your attention and grabs in your chest, where you feel something. It's authentic and should be only type of graphic design that you ever attempt. When you reach an error 404 page and there's a cute picture and anwitty and irreverent one-liner that guides…

Twelve Ways That Some Websites Alienate Users

Twelve Ways That Some Websites Alienate Users

There are plenty of reasons why one website will achieve high click through rates (CTRs) and another will fail in getting much traffic at all. If you have in place an air-tight search marketing campaign and engaging copy, then the next step is to do a thorough assessment of your website and its usability, to…

Six Tips For Tailoring Your Blog To Local Search http://wp.me/p41CQf-8J

Six Tips For Tailoring Your Blog To Local Search

  In a global landscape, many smaller businesses get lost amongst all of the competing voices. Rather than focus on the gargantuan global picture, in many cases it's a lot more effective to focus on the local. Here's a couple of ways to target the local community in your posts. 1. Create A Geo-Location Strategy…

Ten Lessons To Learn About Pinterest From Top Storytellers http://wp.me/p41CQf-7a

Ten Lessons To Learn About Pinterest From Top Storytellers

Pinterest is the third largest social media network in the world. It's where quirky, unusual or weird images flirt, cavort and eventually make babies. If you have images that convey a story in a spectacular or unique way – these images will do well on Pinterest. Here are ten tips for getting the most out…

Six Ways to Ramp Up Your Social Media Presence

Given that around 1.4 billion people are using social media as of 2012 (eMarketer), it no longer makes any sense for businesses to ignore the importance of social media. No matter what part of the social media journey you’re on, just starting out or a veteran – there’s always room for improvement. With that in…

Four Concerning Marketing Trends to Watch in 2014

Trend 1: A Lack of Direction From Ad Agencies According to online marketing gurus eConsultancy, there's a big yawning gap between a coordinated marketing efforts and results. A report recently issued by the Australian Cross Channel Marketing Report showed of 200 businesses surveyed, 57% felt that ad agencies lacked a clear online marketing strategy. According…

Death To Bullshit

In this wonderful slideshare presentation below, Brad Frost cuts through the bullshit of content marketing, with some amusing and incisive revelations. Death to Bullshit is a refreshingly honest perspective on the rapid rise of information in our culture in the past few years. Source: http://www.slideshare.net/bradfrostweb/death-to-bullshit-now-with-80-more-bullshit Apparently QR codes are bullshit, as well as banner ads and e-newsletters.…