Are Smart Solutions Making Us Dumber?

As the problem-solving ability of technology becomes ever more sophisticated, are we losing our ability to discern between vital and trivial problems? Seemingly insignificant problems are elevated in importance, while more serious problems down-played or ignored. This modern day conundrum is lampooned well in a meme floating around about First World Problems. It’s Not A […]

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Four Concerning Marketing Trends to Watch in 2014

Trend 1: A Lack of Direction From Ad Agencies According to online marketing gurus eConsultancy, there’s a big yawning gap between a coordinated marketing efforts and results. A report recently issued by the Australian Cross Channel Marketing Report showed of 200 businesses surveyed, 57% felt that ad agencies lacked a clear online marketing strategy. According […]

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