Scotland's Momentous Decision on September 18th

Scotland’s Momentous Decision on September 18th

In about a week's time Scotland's people will be making a momentous decision for the country's future. The decision to cleave away from their historic neighbours and become an independent country, or to stay and be a part of Britain. There have been fiery debates between Tory minister Alaisdair Darling and First Minister Alex Salmond.…

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To Won’s Father: An Ancient Love Letter Rediscovered

In 1998, archaeologists in Andong City, South Korea to their amazement discovered the tomb of Eung-tae a man who lived in the 16th century. The mummified remains were a rare find for the time. Eung-tae was unusually tall, even by today's standards. He was 5''9 and well built with skin and beard still intact. "The…

MSG: What Australian and New Zealand Consumers Should Know

Mono Sodium Glutamate was a buzz word from the 80's and 90's. It seemed that everyone had a story to tell about the after-effects of this flavour enhancing food additive. MSG used to be a dirty word, but it seems that in the past decade, the tide of scientific evidence has turned the other way.…

Pitching Part 2: Five Components of An Irresistible Pitch

Pitching Part 2: Five Components of An Irresistible Pitch

Last week I looked at how to console yourself when a pitch gets rejected by an editor. This week, I present the salve and solution. There are five components of a good pitch that will turn rejections into successes. 1. The Hook 2. The Pitch 3. The Body 4. The Credentials 5. The Close The Hook…

The Origins of Flat Digital Design

Flat Digital Design: The Present and Future

When Ferdinand Magellan discovered through exploration that the world was spherical not flat in the middle ages, it was considered laughable at the time. Although (surprise, surprise) humans regularly circumnavigate the globe without falling off the edge into a dark abyss. So here's another idea, albeit a slightly less revolutionary one – that the digital…

Sleaford Mods: The Gobbiest Rock Band in the World

Sleaford Mods: The Gobbiest Rock Band in the World

The best punk comes from pissed off lads who are burning for making the personal political. By their own description Sleafod Mods are electronic munt minimalist punk-hop group. Their music is souped up and infused with rage. A veritable cornucopia of verbal onslaughts. Intricately woven into this piss and venom speech is the hammer of low paid…

The Origins of Flat Digital Design

The Origins of Flat Digital Design

Flat design has exploded in recent years, thanks to a range of prestigious early adopters that paved the way for the rest of the online stratosphere. In 2014 and beyond, there have been many big name brands that have become swept up in flat digital design. So where did this design trend come from? Is…

Pitching Part 1:How to Stop Bitching About Pitching

While the entire world may be living online now, there is still high esteem accorded to print publications. Even in the digital age, print magazines still carry some weight. However to get into the hallowed pages of a glossy magazine, (or for that matter an incredibly popular blog) you need to be prepared. If you have…

Scorpion Dagger: The Renaissance Needs More Pizza and Beer

Haunting, weird, controversial and wickedly funny, these gifs created by James Kerr A.K.A Scorpion Dagger are made from parts of well-known Renaissance paintings along with the flotsam and jetsam of his insane imagination. Renaissance and Medieval art has been hitherto considered too high brow to be messed with. Although Scorpion Dagger proves that anything is…

What New Zealand native species are you? Tuatara

Take the quiz: What New Zealand native species are you?

Take this quiz that originally appeared on the NZ Department of Conservation's website. It is a lot of fun.  Image Source Kauri You’re one of the world’s mightiest characters. You’re tall and strong and are respected by many. But with great power comes great responsibility, and you find that often you’re reassuring people that ‘My home…

Six Ways To Sweat Your Content Marketing Assets

How do you make sure that your investment in copy pays dividends in the coming years, without further time and money spent? The answer lays in how you approach the content and whether or not it's flexible enough to do gymnastics for you. Ask yourself is it malleable, flexible and reusable? Here are some ways…

What's on your cosmic to-do list?

What’s on your cosmic to-do list?

What's on your cosmic to do list? There are a lot of people who call it a bucket list but I prefer cosmic to-do list. This is because when you put this out into the world, then it tends to come back to you like a boomerang. It may take some time but it will…

Quirky Facts About The Kea: NZ's Alpine Trickster

Eight Quirky Facts About The Kea: NZ’s Alpine Trickster

Kea Nestor notabilis are an endemic parrot of the South Island of New Zealand. Playful, inquisitive, bright eyed and stunningly beautiful, keas are also incredibly resourceful. Many scientists argue that they are the world's smartest bird. Not convinced? Here are some more juicy facts to win you over. A kaleidoscope of colour The glorious colours…

Samuel Beckett and Cats Talk About The Pointlessness of Existence

Samuel Beckett and Cats Talk About The Pointlessness of Existence

Universally emo playwright Samuel Beckett writer of the classic play Waiting for Godot, is pitch perfect for some sad feline company. I don't know why nobody thought of this before? Here are some deadly serious Samuel Beckett quotes along with self-conscious, awkward and pissed off cats. Genius! See more at Beckittns Here's another tear-jerker, a collection…

Isaac Asimov: Badass Rapper for Science

Isaac Asimov: Badass Sci-Fi Rapper Mofo

“Tell me why the stars do shine, Tell me why the ivy twines, Tell me what makes skies so blue, And I'll tell you why I love you. Nuclear fusion makes stars to shine, Tropisms make the ivy twine, Raleigh scattering make skies so blue, Testicular hormones are why I love you. ” ― Isaac…

Healthcare Marketing Tools to Revolutionise Your Healthcare Business

Technology is rapidly accelerating and changing beyond all recognition every few years. So the healthcare industry mustn't only keep up, it must be at the forefront of these changes. Doctors and medical practitioners everywhere would do well to stay on the pulse of these changes. So here's everything you need to know about technology for…

Top Seven Weirdest Places In the World to Swim

Travel: The Seven Weirdest Places In the World to Swim

Some of the most startlingly beautiful places in the world have yet to be explored. If you're looking to have an off-beat swimming experience that you will never forget, here are seven great ideas that will set your imagination alight. 1. Starkenberger Beer Resort This Austrian beer resort offers everything for the beer-lover and more.…

Australian Versus UK Versus US Content Marketing

  Australian Versus UK Versus US Content Marketing

Content marketing is booming! It was one of the big buzz words for 2012 and this has carried forth into 2014 and beyond. Although for all of the hullabaloo, is it really worth the effort? Is it actually working for Aussie businesses? And if not, then what can you do to vamp up your content…

Flight mh17

Hello Fellow Citizens of the Pale Blue Dot

I am so grateful to be alive today. When there is chaos and impending war all around us, that's about all we can say, in our own individual humble way. All of my posts this week and next were prewritten about a month ago. Before all hell was unleashed in both the Middle East, Russia…

Impossibly Beautiful Marine Life in Sydney Harbour – Part 4

Impossibly Beautiful Marine Life in Sydney Harbour – Part 4

So far I have lovingly described a lot of Sydney natives who live under the sea. In our final of the series I look at the Gloomy Octopus and Eastern Blue Devil Fish, two of the most reclusive, mysterious and strangely beautiful residents of Sydney Harbour. I hope that you've enjoyed this series on Impossibly…