Six Ways to Ramp Up Your Social Media Presence

Given that around 1.4 billion people are using social media as of 2012 (eMarketer), it no longer makes any sense for businesses to ignore the importance of social media. No matter what part of the social media journey you’re on, just starting out or a veteran – there’s always room for improvement. With that in…

Content Marketing Catnip: Getting Ideas to Spread

Every business is setting up a blog nowadays. You either need to get on the bandwagon, or feel its wheels rolling over the top of you. A 2012 survey of Australian marketers by CMI, concluded that of the 96% of Australian marketers who used content marketing; only 29% thought this was effective. The challenge for these…

Death To Bullshit

In this wonderful slideshare presentation below, Brad Frost cuts through the bullshit of content marketing, with some amusing and incisive revelations. Death to Bullshit is a refreshingly honest perspective on the rapid rise of information in our culture in the past few years. Source: http://www.slideshare.net/bradfrostweb/death-to-bullshit-now-with-80-more-bullshit Apparently QR codes are bullshit, as well as banner ads and e-newsletters.…

Five Ways to Embrace the Future of Web Design

When planning out a website, it's not the fifty colours, flash animations and fancy fonts that will get visitors' attention. No — not unless you're aiming for the sudden onset of adulthood epilepsy. The word on everyone's lips (anybody who knows anything about web design) is usability. A visitor to a website should be treated…

Four Selling Tips You Can’t Be Without

Sales skills aren't just the domain of the salespeople. They help everyone to get ahead in life.  Whether you're selling the benefits of your perspective to a child, a colleague or your partner it's just another valuable feather in the cap. I'm not meaning manipulation, control or any of the other negative connotations of selling.…

The Pocket Checklist for Content Quality

Sometimes during a tremendously complicated project, content quality and self-checking mechanisms can get swamped among the millions of other things on your plate. As you probably know, there's more to writing that simply grammar and punctuation. So here's a couple of essential tips. Use them as a homing beacon after a 18 hour stint behind…

How to Kick-start a Freelance Writing Career

Writing for a living is a challenge at first, but as soon as you settle down with it, it becomes incredibly easy and immensely rewarding. Sort of like looking after a cat. Things only get easier as the years go by and you accumulate more and more experience in different fields. That all sounds grand…