The answer to why dogs and tiny horses can be used in therapy for PTSD and why cats rule the … More
Category: Content Marketing
The methods and craft of unique brand storytelling
Hunting the flotsam, jetsam and fakes of designs past
The Flotsam and Jetsam of Designs Past Typography can be a treasure trove of new creative ideas and a wonderful … More
Freelancing Part 1: How To Work Out If It’s Right For You
I have done my years of freelancing. After a long stint of more than 12 years, I am back to … More
John Lewis Christmas Ads are the Marmite of Advertising
Every year, British department store John Lewis releases a Christmas ad that puts all other schmaltzy Christmas ads to shame. … More
Free Storytelling Tool Demonstrates Game of Thrones Map
Geo-located map apps are fun to make and fun for the audience to engage with. These storytelling tools have huge … More
Content Is Big Business, The Challenge Is Knowing Who Can Create It
A key take-away at this year’s Digital Cream in Sydney was about content. It’s the buzzword of the past few years … More
Five Wacky Content Writing and Ideation Tools That You Should Know About
You’re rapidly running out of ideas for your blog and/or clients. Here are a couple of kooky fabulous ways to … More
Design Elements for Print and Web: A Newbie’s Guide Part 2
In part one, we explored the differences between CMYK and RGB along with what resolution and pixels are. In part … More
Design Elements for Print and Web: A Newbie’s Guide Part 1
Web Design and Print Design have historically become uncomfortable bed fellows. Although they jostle and seem at odds with one … More
Pitching Part 2: Five Components of An Irresistible Pitch
Last week I looked at how to console yourself when a pitch gets rejected by an editor. This week, I present … More
