“Opt out of the relentless pursuit of personal optimisation of our lives. Opt-out of picking and choosing a new partner when we get bored of the person we have been with for many years simply because we are bored. Opt out of trying to become a social media influencer with a million friends on Instagram or Twitter. The reality is, if we want to be friends with everyone, we cannot truly have a friend. If we want to do something well, we cannot do it all.
Svend Brinkmann is a Danish Professor of Psychology in the Department of Communication and Psychology at Aalborg University, Denmark. He serves as a co-director of the Center for Qualitative Studies and is the author of ‘The Joy of Missing Out’ and ‘Stand Firm’.