I have a confession to make. I have not one boss but 4, all working in completely different areas of a very large charitable organisation. Three out of the four of my managers are smooth operators who actually grease the way forward for me to glide through with the lofty strategic marketing solutions. However one manager is incredibly difficult.
The other day I presented a 2 hour strategic marketing plan for the next five years to this moan machine of a person who is always ready with negative and combative responses on hand to poo-poo any grand idea I have.
His responses sound a bit like an #OKBoomer shouting
“Get off my lawn” in a gravelly geriatric voice.
“For the past 20 years, we’ve done paper-based marketing and it has worked..”
“For the past 20 years, we’ve advertised in the local paper and it has worked…”
“For the past 5 years…we’ve done pop up ads on NZ Herald and they have worked”
To any person working in marketing – these ideas are hilarious in 2019. To add insult to injury – organisation wide – they have never measured any of these marketing efforts…EVER!!
So ideas like using social media for marketing are not going to work according to him, and he refers to his lengthy tenure at the helm of a beast he barely understands. He is also the kind of person who is baffled by people who own electric bikes instead of a car (i.e. me) and is baffled about how to use social media. He has in the past openly told me that he doesn’t see marketing as being essential for selling things.
He is also incredibly toxic and negative about any idea that anyone has – not just mine. So I guess that is some consolation. It’s not only me who needs to deal with it.
There is more though – he fails to take anything seriously that any female member of the team says. As though by virtue of having a vagina it means I am less able to reason or offer workable strategic advice than men can. Yes…these dinosaurs do exist, fortunately, slowly but surely they are dying out.
However, tomorrow I need to now present all of my strategic thinking along with digital training to a broader group of over 100 managers. However, I don’t have the support from the 1 person I need it from – this guy… my own manager.
Anyway this is all such a load of bullshit – all of it. Even writing it on here feels like I’m muddying up an incredibly pristine body of water – my own blog- with a whole load of absolute fucking nonsense.
It doesn’t need to be this way and it isn’t for the other 3 managers- who love me and think what I do is amazing. I also love them and I love these aspects of my job, which are meaningful, creative, fun and challenging.
Tomorrow for the big training I need to deliver – I plan on opting out of it somehow – like by feigning ‘women’s problems’ I am betting he won’t ask further questions, given his distaste and lack of understanding of women. Making up an excuse may sound self-defeating, but in the face of this person who is supposed to be my champion but who is actually my adversary, what other choice do I have? I feel so scared of doing this without this person’s support and knowing he will be there in the background shaking his head and being a total dick about what I am saying will seriously put me off.