The Flotsam and Jetsam of Designs Past
Typography can be a treasure trove of new creative ideas and a wonderful relic of the way things used to be done in branding and advertising. Nowadays with retro typography having a resurgence, it seems appropriate to profile some flotsam and jetsam of brands, some of them long dead and forgotten and others that have gone through countless incarnations over the years.
Logos get reincarnated in Wuxi
The Chinese city of Wuxi, Jiangsu Province is where good design gets drunk and falls into a ditch. Property developers of this skyscraper thought it would be a great idea to approximate the branding and logos of famous European and American brands with a strange mash-up of familiar typography in an off-kilter bizarre new setting. The result is unsettling like peering into a strange parrallel universe where nothing is quite what it seems.
What happens is art.
It’s an unintentionally beautiful and confronting piece of art that challenges our ideas about consumerism, branding and what’s acceptable and what’s not. What’s real and solid and what’s made of smoke and mirrors.