The Marketing of Weird Al Yankovic

‘I saw your blog post
It was fantastic
That was sarcastic
Because you write like a spastic’

– Weird Al Yankovic breaks it down for all of us spastics hahaha

Comparative Geeks

The way Weird Al chose to release the music videos for his latest album has been brilliant in my opinion. The 8 days 8 videos model, for him in particular, is a great idea. Now instead of talking about the videos themselves, which most of you have probably seen. I want to discuss how they were released, which I think helped get Weird Al to his first number one album. In some ways I was kind of amazed that he had never had a number one album because his music is witty, funny, and just great parody of artists and current pop culture. At the same time I think part of his success for this was tied heavily in to the Social Media aspect of YouTube. It created a way for people to easily share and then remark on the videos as they came out. The other piece is, as…

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