How to put together all of the elements of content marketing in order to build something magical. This elegant visual is courtesy of Chris Lake of eConsultancy.
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Strategy: Map your strategy to long term business goals, plan and focus everything from the outset.
Format: It’s possible to use multiple formats for a single piece of content. For example one piece of content can be re-appropriated for a press release, blog post, webinar and e-book.
Content Type: There are a multitude of content types that will work well for a company. Such as a gif, infographic, linkbait article, blog post or competition.
Platform: These are where the content gets distributed. It could be social sites, third party website or your own website.
Metrics: These give you the skinny on how your content is performing, such as metrics on engagement, social engagement, demographics, retention, download rates, etc.
Goals: This is what you want the content to achieve in the end. This could be more shares, likes, new members, increased sales or increased traffic.
Sharing Triggers: What is it that makes people want to share this piece of content? Whether or not it’s cool, weird, disgusting, informative, fascinating and so on.
Checklist: This is all of the things you ought to do before your piece of content gets shipped off to a better life somewhere on the wild web.
All of the requisite pieces seem to flow effortlessly into one another. This infographic is great for visual people and makes it easy to build up structure for a content marketing campaign.