Death To Bullshit

In this wonderful slideshare presentation below, Brad Frost cuts through the bullshit of content marketing, with some amusing and incisive revelations. Death to Bullshit is a refreshingly honest perspective on the rapid rise of information in our culture in the past few years.

death to bullshit


Apparently QR codes are bullshit, as well as banner ads and e-newsletters. Bad news for some people I guess! But there’s lots to take away from this presentation. According to Frost, it’s inevitable that in this constantly churning mega-machinery of content, people will copy and steal your work. No worries he says — we shouldn’t stress about it. It’s all grist for the mill!

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