In this wonderful slideshare presentation below, Brad Frost cuts through the bullshit of content marketing, with some amusing and incisive revelations. Death to Bullshit is a refreshingly honest perspective on the rapid rise of information in our culture in the past few years.
Apparently QR codes are bullshit, as well as banner ads and e-newsletters. Bad news for some people I guess! But there’s lots to take away from this presentation. According to Frost, it’s inevitable that in this constantly churning mega-machinery of content, people will copy and steal your work. No worries he says — we shouldn’t stress about it. It’s all grist for the mill!